Nobody’s Unpredictable Smoke-Free Spaces Survey August 2011

2 © 2011 Ipsos Ottawa Public Health Smoke Free Spaces Survey Methodology  This study was conducted using computer-assisted telephone interviewing (CATI) between August 9 th and 18 th,  A total of n=400 interviews were completed among respondents 18 years of age or older in the Ottawa area using random digit dialing. –The margin of error for a sample size of n=400 in the Ottawa area is 4.9% at a 95% confidence level.  To ensure a representative sample, quotas were established for region, age, and gender based on the 2006 census. The quotas used were as follows: –Region: downtown core (13%), inside greenbelt (56%), west (11%), south (8%), and east (12%) –Gender: male (48%), female (52%) –Age: (20%), (45%), 55+ (35%).  The survey itself consisted of 9 questions, including demographics, and took approximately 5 minutes to complete. Surveys were completed in both official languages according to the respondent’s preference.  Where slight differences between the sample and the census occurred, weights were applied to ensure the data’s representativeness.

3 © 2011 Ipsos Ottawa Public Health Smoke Free Spaces Survey Key Findings  Support for smoke-free spaces in Ottawa is high with majorities strongly supporting nearly all tested possibilities. –Residents of Ottawa also support, though more tepidly, making public beaches, outdoor events, and construction sites smoke-free spaces  At least half of all respondents agreed with each of the tested statements regarding second hand smoke. –Majority of respondents are aware of the health risks associated with exposure to smoking and second-hand smoke  Residents of Ottawa are nearly unanimous in believing second-hand smoke is harmful. Exposure to messaging regarding the effects of second-hand smoke strengthened this opinion but does not shift the views of the minority who disagree.  In general, support for creating specific smoke free spaces increased greatly with education. Respondents that possess high school education or less are the most likely to oppose the creation of these spaces while those with a university degree or higher the most likely to support it. –Similarly, respondents who have smoked in the past 30 days were significantly more likely to oppose smoke free spaces than respondents who had not smoked in this time.

Nobody’s Unpredictable Detailed Findings

5 © 2011 Ipsos Ottawa Public Health Smoke Free Spaces Survey Majority of respondents are aware of the health risks associated with exposure to smoking and second-hand smoke Q2. The following are some statements related to second-hand smoke. Please tell me whether you strongly disagree, disagree, neither disagree nor agree, agree, or strongly agree with each statement. How about, [INSERT STATEMENT]? Base: n=400 *Note: Labels for results of 3% or less are not shown

6 © 2011 Ipsos Ottawa Public Health Smoke Free Spaces Survey Majorities support the creation of various smoke free spaces Q3. I am now going to ask you about your level of support for various smoke free spaces in Ottawa. Please tell me whether you strongly oppose, somewhat oppose, neither oppose nor support, somewhat support, or strongly support the idea of the following spaces becoming smoke free. How about, [INSERT STATEMENT]? Base: n=400 *Note: Labels for results of 3% or less are not shown

7 © 2011 Ipsos Ottawa Public Health Smoke Free Spaces Survey Even among respondents that have smoked in the past 30 days, majorities support creating smoke-free spaces in doorways, at hospitals, sports facilities, and playgrounds Q3. I am now going to ask you about your level of support for various smoke free spaces in Ottawa. Please tell me whether you strongly oppose, somewhat oppose, neither oppose nor support, somewhat support, or strongly support the idea of the following spaces becoming smoke free. How about, [INSERT STATEMENT]? Base: n=400 *Note: Labels for results of 3% or less are not shown

8 © 2011 Ipsos Ottawa Public Health Smoke Free Spaces Survey Nine in ten respondents consider second-hand smoke to be harmful, including fully half of those who consider it deathly harmful Q4. In your opinion, how harmful is second-hand smoke? Would you say it is deathly harmful, harmful, slightly harmful, or not harmful? Base: n=400

9 © 2011 Ipsos Ottawa Public Health Smoke Free Spaces Survey After exposure to messaging regarding harm caused by second-hand smoke and its links to cancer, the proportion of those saying second-hand smoke is deathly harmful increased by 11 percent, those holding opposing views were less moved Q5. There are 4000 chemicals in second-hand smoke, 250 of which are harmful and 50 of which can be linked to cancer. Knowing this, would you say second-hand smoke is deathly harmful, harmful, slightly harmful, or not harmful? Base: n= % -9% -2% 0%

Nobody’s Unpredictable Demographics

11 © 2011 Ipsos Ottawa Public Health Smoke Free Spaces Survey Demographics English 70% French 16% Other (specify) 14% Male Female Language Gender Elementary school (Grades 1-8) 0% Some high school 3% Completed high school (Grade 12 or 13) 14% Some community college/technical college/CEGEP 7% Completed community college/technical college/CEGEP 15% Some university 9% Completed university 28% Post-graduate degree 26% EducationWork Category I am a full time student 9% I am a part time student 0% I am employed full time outside the home 50% I am employed part time outside the home 5% I am self-employed 8% I am retired 22% Other 6% Smoked in the Past 30 Days? Age