Md. Tariqul Islam ID. No. :20133103 Batch: 7 th Program: EMBA Jahangirnagar University.

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Presentation transcript:

Md. Tariqul Islam ID. No. : Batch: 7 th Program: EMBA Jahangirnagar University

Topic

 What is marketing communication & communication mix  Several tools of marketing communication mix  Overview of Clemon  Clemon’s Using tools to communicate targeted customer

Marketing Communication How can we communicate with actual customer and prospect

Objectives of marketing communication To communicate targeted customer within least time To earn customer attention To convert prospect into actual customer To retain existing customer for long term

Marketing Communication Mix

Clemo n  CLEMON- renowned clear drink Brand of Bangladesh.  Owned by Akij Food & Beverage Ltd. (Unit of Akij group)  Distinguished as the clear lemon drink in the country.  Launch October 2007

Targeted customer

Almost 8 tools are used 1.Advertising 2.Sales Promotion 3.Events and Experiences 4.Public relations and publicity 5.Interactive marketing 6.Word of mouth 7.Direct marketing 8.Personal selling Clemon's using marketing communication tools

Advertising

Advertising (cont..)  Press Media: Dailies, weeklies, magazines (English and Bengali). like, Prothom-alo, Daily Star, Anondo-alo etc. Example

Internet: 1. Facebook fan page, 2. bdnews24. 3.banglanews 24, 4.websites adds Advertising(Cont.)

Sales Promotion  Short term incentives  Encourage retailers and customers  Aim is to increase sales

Sales Promotion(cont..)  Shelf Display allowance  Sales target  Participates countrywide various Trade fair  Distribute free clemon among school students Example

Events and Experiences It’s a very important tool to reach our Target customer easily. Targeted customer feels for our products for long time because of real life experience. Organize different events and activations over the year.

Events and experiences (cont..) Separate clemon sports department for Targeted customer  Clemon Indoor Uni Cricket Example

Clemon Mega Beach & Cycling Carnival

Clemon Learn Surfacing sponsorship of cricket academy

Clemon Moments of Freshness (online activation)

Other Events Clemon T20 cricket Clemon City curnival Clemon live concert

Public relations and publicity Maintaining a profitable relationship with the stakeholders. We do it by mentioned tools.  Advertising in Company magazine  Jointly arranges event and activation  Charitable donation

Interacting Marketing  Promote product by increasing social awareness CSR Campaign (during Eid-ul-Azha)

Word of mouth  To create buzz via different innovation like Indoor Cricket,  Facebook campaign: be the lucky liker, moments of freshness With this tools one customer passes our information to others

 Uses Website and FB fan page to communicate directly Personal Marketing

Personal selling  Giving Sample  Hotline phone number for taking order in party season (winter Picnic, various party)  Provide home delivery

THANK YOU ALL FOR ATTENDING THIS SEASSON

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