Elegance Chocolate Shop Business Start-up Plan Elegance Chocolate Shop Business Start-up Plan Team No. 2 CEO : Ms. Nancy CFO : Ms. Halima CMO: Mrs. Lin July 29 th, 2009

Elegance 1. Business Proposal Elegance 1. Business Proposal

Elegance Line of Business: Chocolate shop (Production & Selling) Expected date of start-up: Jan.1 st, 2010 Location: Shanghai- China Elegance Line of Business: Chocolate shop (Production & Selling) Expected date of start-up: Jan.1 st, 2010 Location: Shanghai- China

Elegance Objectives: - Produce a high quality Hand-Made Assorted Chocolate. - Establish our brand “ Elegance ” - The seed of our chain in the Far East then world wild. Opportunities: - Few high quality manufacturing companies in China - Large market - Less competition - Know-How - Low operational cost in China Elegance Objectives: - Produce a high quality Hand-Made Assorted Chocolate. - Establish our brand “ Elegance ” - The seed of our chain in the Far East then world wild. Opportunities: - Few high quality manufacturing companies in China - Large market - Less competition - Know-How - Low operational cost in China

Elegance Business experience: No experience to run business. Elegance Business experience: No experience to run business.

Elegance Relevant experience, education, certificates and personal background High qualified & well integrated management, marketing and technical experience: Education: MBA degree (Economics and HRM) and Industrial Engineering Certificates: - Trade Negotiating : Approaches And Practices - Certified Project Manager (PMP) - Investment Promotion Personal background: - Economic Studies - Evaluation of The Economical Policies Impact - Chocolate Manufacturing - Enterprise Development Elegance Relevant experience, education, certificates and personal background High qualified & well integrated management, marketing and technical experience: Education: MBA degree (Economics and HRM) and Industrial Engineering Certificates: - Trade Negotiating : Approaches And Practices - Certified Project Manager (PMP) - Investment Promotion Personal background: - Economic Studies - Evaluation of The Economical Policies Impact - Chocolate Manufacturing - Enterprise Development

Elegance Detailed products and/or services - Size of packaging: 200g, 400g & 600g - Shapes: 20 moulds & 10 inhomogeneous hand-made products - Free delivery service - On-line shopping - Reservation is available Elegance Detailed products and/or services - Size of packaging: 200g, 400g & 600g - Shapes: 20 moulds & 10 inhomogeneous hand-made products - Free delivery service - On-line shopping - Reservation is available

Elegance Strengths: - High quality products - Fashionable - Free delivery service - On-line shopping - Reservation is available - Variety of products - High added value - Qualified staff - New machinery and simple process - Financial autonomy - Low operational cost Elegance Strengths: - High quality products - Fashionable - Free delivery service - On-line shopping - Reservation is available - Variety of products - High added value - Qualified staff - New machinery and simple process - Financial autonomy - Low operational cost

Elegance 2. Customers & Suppliers Customers: - Young people - Middle & high social classes - Tourist - Business men Private labeling interests such as hotels, airlines,…etc. Suppliers: - Chocolate Blocks suppliers from UK, Belgium and Switzerland - Packaging material suppliers from Chinese manufacturers Elegance 2. Customers & Suppliers Customers: - Young people - Middle & high social classes - Tourist - Business men Private labeling interests such as hotels, airlines,…etc. Suppliers: - Chocolate Blocks suppliers from UK, Belgium and Switzerland - Packaging material suppliers from Chinese manufacturers

Elegance Elegance

Elegance hocolate\The tempering machine model T400E.doc Elegance hocolate\The tempering machine model T400E.doc hocolate\The tempering machine model T400E.doc hocolate\The tempering machine model T400E.doc

Operational funds Assets purchase / leasing Required funds Amount (US$) Fund raising Amount (US$) Tempering machine Moulds Van Motorbike Lab Top * 2 Decoration Web site Other tools 20,000 15,000 10, ,600 20,000 1,000 3,000 (71,400) Own capitals (100%)452,400 Loans from family, relatives and friends (details and loan terms) 0 Public grants (details and conditions) 0 Renting a Shop – 100 m 2 Renting an operational room – 200 m 2 Raw material Packaging material Electricity, water & fuel Advertisements Salaries Others (stationary…etc) 40,000 10, ,000 14, ,000 11, (381,000) Loans from commercial banks and/or other financial institutions (details and loan terms) 0 Total (A) 452,400 Total (B) 452,400 Elegance 3. Required Funds and Fund Raising

Elegance 4. Income Forecast (monthly average)

Elegance Thank You! Elegance Thank You!