© Seilevel All rights reserved Making Strategic Decisions Business Requirements for Joy Beatty
© Seilevel All rights reserved Business ProcessesBusiness Rules Configuration rules Data requirements Integration requirements Analytics Project Checklist Big data initiative funded Analytics package purchased Package installed Done? Packaged Software ? Requirements lead to successful analytics solutions
© Seilevel All rights reserved New customers? Transform experiences? Information usage? Business process changes? Business rule changes? Why are requirements for analytics solutions complicated?
© Seilevel All rights reserved HBR and SAS, 2012 Data drives decisions! Data is boring
© Seilevel All rights reserved BUSINESS OBJECTIVES FEATURES BUSINESS OBJECTIVES Prioritizing on Traditional Projects Prioritizing on Analytics Projects REQUIREMENTS DECISIONS REQUIREMENTS
© Seilevel All rights reserved Model Decisions
© Seilevel All rights reserved Sources Storage Management and Governance Extraction Data Lifecycle How is data created? How is data transformed? How does data leave?
© Seilevel All rights reserved DataAnalysisResults! transformations manipulationscalculations
© Seilevel All rights reserved Identify decisions Problems or opportunities Past? Present? Future? Tool capabilities Pose “What-if?” “…There are known unknowns….But there are also unknown unknowns. There are things we don't know we don't know.” Donald Rumsfeld
© Seilevel All rights reserved People don’t look at data for fun, they use data to make decisions Decisions Prioritized Requirements Desired Outcomes
© Seilevel All rights reserved Learn more about requirements for your big data journey! S S search: Joy Find me