What business are we in? B.V.L.NARAYANA SPTM112-Apr-09.

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Presentation transcript:

What business are we in? B.V.L.NARAYANA SPTM112-Apr-09

Management quotes  Peter drucker Spirit of the organisation is created at the top Identify the “future that has already happened” All organisations need a discipline to face realty  Test of market

Management quotes  Peter drucker Knowledge workers are assets and need autonomy in work It’s the abilities that count Management is indispensable

Theory of business  Peter drucker Management tools  How to do  What to do Key is what to do  key to “what to do” is a reality check on assumptions underlying present business

Theory of business  Assumptions in an organisation About markets Customers and competitors behavior Technology and its dynamics Strengths and weaknesses  Assumptions dictate Organisational behavior, decisions Meaningfulness of results

Theory of business  Assumptions determine an organisations “theory of business”  a valid, clear and consistent theory is very powerful Explains SCA Egs IBM and main frame business GE and portfolio of businesses Mitsubishi and miniaturization Ramakrishna mission and social ethics

Theory of business  Has three parts Assumptions about the environment  Society and its structure  Market  Customer  Technology Mission of the organisation About competencies needed to accomplish mission

Theory of business  Criteria for assumptions reality check Assumptions must fit reality Assumptions must fit amongst each other The theory of business must be understood and known throughout the organisation Theory has to be tested continuously

Theory of business  Prevention of obsoletion of theory Principle of abandonment  Question all accepted policies, products every three years  Abandon what has not been successful Study non customers  Look at those who do not use you Look for warning signs  Achievement of objectives  Rapid growth  Unexpected success –own or competitors  Unexpected failure– own or competitors

Theory of business  To maintain valid theory of business Requires hard work Always ask  “ What business are we in?”  Do we need to continue in this?  Are we competent to run this business

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