GROCERY DELIVERY: A FEASIBILITY STUDY ENGLISH 212: TECHNICAL WRITING BEAU BIVINS

OVERVIEW Introduction Methods Results Conclusion Recommendation

INTRODUCTION Researched the feasibility of establishing a grocery delivery service in the Anchorage area. What the market wants. Groceries to you Factors to consider Manned or Unmanned Warehouse-based or Store-based

METHODS I conducted my primary research on the UAA and APU library databases. I reviewed many peer reviewed articles on the topic of grocery delivery. I reviewed reputable online websites that focus on social media and emerging business trends around the world. I created a questionnaire to help me get a better understanding of how much the immediate community is aware of the grocery delivery concept. I distributed said questionnaire to fellow classmates and random potential customers to really get a good idea of whether or not a service like this would get used. I examined the data and created graphics using the information provided by the respondents.

RESULTS The results that we gathered were very helpful in depicting the current attitude and knowledge towards grocery delivery. Questions asked: Are you familiar with the grocery delivery concept? Would you use a grocery delivery service? Do you prefer manned or unmanned deliveries?

80% of the participants surveyed indicated that they were unfamiliar with the concept of grocery delivery.

We can see that by an overwhelming margin people would indeed use a grocery delivery service if they were made aware of its existence

An overwhelming majority would prefer a manned delivery to an unmanned delivery, (17 out of 20.)

CONCLUSION Indeed feasible Awareness of factors Market knowledge Time conscious

RECOMMENDATION Be conscious of competitors Larger sample Time Market research