BOLDFLASH MOBILE: RECOMMENDATIONS -I put notes on 1 of the slides bc I couldn’t get the bullets to be different at each level---helppp -one of the slides looks bad but ill fix it tomorrow….. -Kelly: just read over the marketing performance metrics to see if you remember what you said at the meeting that he <3’ed THAT’S ALL FOLKS (PEACE LUV AND NYC) BOLDFLASH MOBILE: RECOMMENDATIONS

Outline Facts Problem statement Process to reach recommendations All came from within division (employees, etc) Problem statement Process to reach recommendations Facts analyzed Options considered Criteria for decision-making Three final recommendations Examples of implementation Summary Questions

Facts PD Sales Marketing Manufacturing Evaluated by: # Patents # Presentations # Academic papers Criticisms: Trials inhibit line Leader unavailable Research = success Sales Evaluated by: revenues Tunnel vision Focus ≠ customers Competitor neglect Turnover hurts team Marketing Gross margin Quality, on time delivery Inventory management Isolated Under performing Manufacturing No evaluation criteria Role confusion Product, customer disconnect Forecasting difficulty I couldn’t get the bullets to be different at each level……maybe my comp is just being difficult but if you cant get it ill work on it again tomorrow before we print it to turn in!

Problem Statement To ensure a sustainable product development process, we must assess several components of company culture: Horizontal collaboration Vertical communication Focus on customer needs

Horizontal Collaboration Cross-functional teams

Ease of implementation Cross-functional teams Solution 1 Effectiveness Employee buy-in Ease of implementation Cross-functional teams High Medium Low

Vertical Communication Directorate role definition Benchmarking accountability system

Ease of implementation Solution 2 Effectiveness Employee buy-In Ease of implementation Directorate role definition High Medium Benchmarking accountability system Low

Focus on Customer Needs Education about/interaction with the customer Restructure the PD process Create a new mission and vision

Solution 3 Effectiveness Employee buy-in Ease of implementation Education about/ interaction with customer High-Medium Medium Low Restructure PD process Low-Medium Create new vision and mission High

Implementation: Cross-functional teams VP Mobile Division Marketing director directorate Marketing PD director PD Sales director Sales Manufacturing director Manufacturing directorate Integrations director (led by project managers) Cross-functional teams

Implementation: Directorate Role Definition PD (2) Understand need Create idea Standardize product Advancements Manufacturing (3) Understand standardized product Produce product Manage inventory Sales (4) Understand inventory Understand customer strategy Sell product to customer Gain feedback Marketing (1) Find need Create customer strategy Understand customer feedback

Implementation: New mission/vision We, BoldFlash Mobile,  are committed to becoming the industry leader  in flash memory technology in an ever-changing market. Mission: BoldFlash Mobile fosters an environment of collaborative creation.  We enable our people to thrive in our changing world through a unified Product Development Process, which starts with our customer’s needs.

Performance metrics Cross-functional teams Sales Marketing PD Customer satisfaction Acceptance Internally and externally Efficiency Sales Customer service and interaction Profitability Marketing Measured on ability to accurately predict market needs ……kelly?? PD Measured on creating products that meet customer needs and generate sales Manufacturing On-Time Delivery Quality Gross margin I don’t really like this slide but I couldn’t think of any other way to do it….ill work on it more tomorrow bc this is janky (very technical term)

Organizational performance metrics Mobile division performance metrics: Market share Market share growth PD process

Quarterly meeting Pre-meeting: Meeting: Post-meeting: Deliver news to directors Have a candidate for integrations position Have candidates in mind for project manager positions Meeting: Deliver news to employees Build morale Begin implementation Post-meeting: Re-train/re-position employees accordingly Be aware of “buyer’s remorse” Be patient

Summary Quarterly meetings are integral The real problem is summed up in the following areas: Collaboration (horizontal) Communication (vertical) Focus on customer needs Our recommendation is to implement: Cross-functional teams with departmental role definition and the creation of a new vision/mission

THANK YOU