Lifestyle Survey Jan – June 2012. Lifestyle Survey Source: TAM Ireland Ltd /Nielsen:Total TV viewing, national adults 15+ consolidated Jan – June 2012.

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Presentation transcript:

Lifestyle Survey Jan – June 2012

Lifestyle Survey Source: TAM Ireland Ltd /Nielsen:Total TV viewing, national adults 15+ consolidated Jan – June 2012 Once a year TAM Ireland carry out a lifestyle survey on the panel. This allows for deep dives into the buying habits and behaviours of the TV audience so that they can be targeted more effectively. The are some top-line results which give a fascinating insight into the Irish TV viewers: All figures are based on Total TV viewing National Adults 15+ Consolidated Jan – Jun 2012

TV viewers shopping habits Source: TAM Ireland Ltd /Nielsen:Total TV viewing, national adults 15+ consolidated Jan – June 2012

TV viewers shopping habits Source: TAM Ireland Ltd /Nielsen:Total TV viewing, national adults 15+ consolidated Jan – June 2012 The main shopping day is Thursday with Friday a close second

TV Viewers and technology Source: TAM Ireland Ltd /Nielsen:Total TV viewing, national adults 15+ consolidated Jan – June 2012 Less than 1% do their grocery shopping online. Just 13% or 66,000 people who have a games console have it connected to the internet The majority of people pay as they go for their mobiles – 63.7% - 309,500

Number of TV Households Source: TAM Ireland Ltd /Nielsen:Total TV viewing, national adults 15+ consolidated Jan – June 2012 We’re a nation of dog lovers!

TV Viewers online activities Source: TAM Ireland Ltd /Nielsen:Total TV viewing, national adults 15+ consolidated Jan – June 2012 Those who access the internet claim to do these activities once a month or more

TV Viewers – websites visited in last week Source: TAM Ireland Ltd /Nielsen:Total TV viewing, national adults 15+ consolidated Jan – June 2012 Search Engines dominate usage. News sites out- perform Social media sites. TV Channels sites rate very highly at almost 16%. Is it a reflection of our terrible weather that travel sites are so popular?

TV Viewers social conscience Source: TAM Ireland Ltd /Nielsen:Total TV viewing, national adults 15+ consolidated Jan – June 2012 We are a very loyal and price conscious bunch – Over 70% say they shop around for bargains and try to buy Irish.

TV Viewers opinions of TV Source: TAM Ireland Ltd /Nielsen:Total TV viewing, national adults 15+ consolidated Jan – June 2012 Definitely/Tend to agree I like having many TV channels to choose from72.20% TV is a good way to keep me informed81.90% I don't always view the programmes I have recorded43.90% I prefer to watch TV programmes when they are on rather than record them62.40% I find the ads on TV interesting and often talk about them afterwards20.50%

TV viewers – other activities Source: TAM Ireland Ltd /Nielsen:Total TV viewing, national adults 15+ consolidated Jan – June 2012 At Least Once a month I use a social media site while viewing TV14.90% I read a newspaper/magazine while watching TV24.60% View sporting TV event outside the home23.80%