Summary Slide Room Sales Differentiation Diagram–Group vs. Transient

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Presentation transcript:

Summary Slide Room Sales Differentiation Diagram–Group vs. Transient Transient Reservation Avenues Diagram–Reservation Avenues Market Segmentation Diagram–Market Segments Internet Exercise Figure 3-1

Room Sales Differentiation Group Rooms Transient Rooms What is the relationship between group and transient rooms? What is a booking cycle? Figure 3-2

Group vs. Transient This illustration shows how a hotel might incorporate both group and transient rooms in order to sell every room. Figure 3-3

Transient Reservation Avenues Global Distribution System (GDS) Central Reservation System (CRS) Direct Contact Travel Agent or Mgmt. Co. Guest How has the Internet affected reservation avenues? Figure 3-4

Transient Reservation Avenues Guest Travel Mgmt. Co. or Travel Agent CRS Via Phone or Fax Via Internet GDS Hotel Figure 3-5

Market Segmentation Group Market Segments Transient Market Segments Corporate Association Other Transient Market Segments Business Pleasure What factors affect the hotel choices of the transient guest? Figure 3-6

Market Segments Figure 3-7

Rate Comparison Internet Exercise As we know, there are many reservation avenues to a hotel. The Internet is becoming a widely used avenue. Using the sites listed on the next slide, check the availability of any hotel for a specific date and answer the following: Do all travel sites offer the same rates for the hotel? Why would these rates differ? Do incentives/special offers come into play? Figure 3-8

World Wide Web Travel Sites http://www.travelocity.com http://www.expedia.com http://www.priceline.com http://www.travelnow.com/usa/?cid=3462 http://www.travelweb.com http://www.sundaynews.com http://www.usahotelguide.com http://www.funtastiktravel.com/AmericaHotels.html http://dir.travelzoo.com/Lodging.asp?intCategory=21 http://www.skyauction.com http://www.lodging.com http://www.traveleader.com http://www.hoteltravelnetwork.com http://www.11thhourvacations.com http://www.travelguys.net http://www.hotelreservation.com http://www.hoteldiscount.com http://www.travelscape.com http://www.hotel-accommodations.com http://www.hotelbook.com http://www.travelhero.com http://www.hotelreservations.org http://www.quikbook.com Figure 3-9

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