Businesses Embracing Bicycle Safety (BEBS) Bicycle Federation of WI Madison, WI

Goals: To increase safe bicycle use and to increase knowledge of bicycle safety among employees at major employers in the Madison area

BEBS Implements 3 goals of National Strategies for Advancing Bicycle Safety Bicyclists will ride safely Bicyclists will wear helmets Motorists will share the road

Components of BEBS Education for adults at employer -Classes, articles -Bike Safety, Health Promotion, Alt. Transportation, Family Bicycling Facilities Measurement tool -Pre, post and control surveys Toolkit - Provided to each site for ease of replication

Educational Component Classes: convenient location, time, and length Variety of class topics Newsletter articles Bulletin board displays

Facilities Identify existing facilities at each site Highlight where lacking Plan improvements Implementation

Measurement Contact for further detail: Ali Dwyer at Bicycle Federation of WI:

Toolkit Materials: Executive Summary Bicycle maps of City and County Safety fact sheets Local and statewide bicycling information, Commuting information/class materials Resources list Bikesense booklet, and more

Relationships with Employers

What makes a good partner? Initial interest and willingness Internal communication system Established and ongoing wellness initiatives Location Adequate facilities Someone on the inside who makes the connection

Partners CUNA Mutual Group * Marshall Erdman and Assoc. * City of Madison WI Dept of Natural Resources Capital Newspapers * Highlighted in more detail

CUNA Mutual Group Provider of financial services to CUs and their members Excellent facilities

CUNA Mutual Group 3000 Employees Corporate Health Promotions Dept.-- Corporate commitment to employee health and fitness Motivated volunteer help Location

Marshall Erdman and Associates Design and build firm 300 Employees BTWW participants Excellent facilities Active employees

Implement a similar program Use existing contacts Start with easy targets Develop materials Use local sponsors

Looking for an “IN” Human Resources department Health promotion Parking/transportation Education coordinator

Encourage attendance 1. Cross check schedules for conflicting events 2. Post announcements prominently 3. Frequent reminders 4. Free food or raffle prizes

Bikes are fun! Ali Dwyer, Project Coordinator Bicycle Federation of WI Madison, WI