 Public Health and Technology  Developing an Intervention  From Research to Action  Developing a Social Marketing Campaign  Process and Timeline  Ah...finally!  Iknowmine.org  Measuring Success

PEW’S ANNUAL GADGETS SURVEY YESNO Desktop computer 68%32% Laptop computer 30%69% Cell Phone73%27% NEW MEDIA, TECHNOLOGY AND INTERNET USE IN INDIAN COUNTRY YESNO Desktop computer 89.9%10.1% Laptop computer 73.9%26.1% Cell Phone92.7%7.3% Among other things, there has been significant growth over the past four years in the number of teens who play games on the internet, get news, shop online, and get health information.

Focus Groups Feb – Sept 2008 Focus Group Analysis Nov 08 – Jan 09 Concept Ideas with Social Marketing Group Jan – April 2009 Troublshooting May – Nov 2009 iknowmine.org Launch Dec 2009

 STD/HIV and unplanned pregnancy are viewed within a framework of disease prevention and health protection activities  Sexual Health Messages should be delivered via the internet and in the schools  Young Adults want to hear messages promoting STD/HIV testing and condom use  Easier access to condoms is needed

 There is a basic understanding of sexual health, but adolescents have lots of unanswered questions  Alcohol and drug use affect sexual behavior and risk taking  Issues of confidentiality and embarrassment affect healthcare seeking behaviors for sexual health issues

 Use the information gathered in the focus group and interview project to create an intervention  Alaska Native Youth Website  Education/Health Promotion  STD Screening/Treatment  Alaska Native Youth Social Marketing Campaign Next Steps

 A place where youth can feel comfortable going for sexual health information  Promotion of STD/HIV testing and condom use  Ability to order condoms for easier access  A place for adolescents to ask questions  Incorporation of alcohol and drug information

facebook myspace twitter

 4 in-state newspapers  3 radio spots  2 news stations

What do you like about the website?  Like the "become a fan" part. Gets the word out there.  Like the url. First thing I saw was the "Free Condoms" part. Made me take a second look.  Love the presentation. Pictures! Perfect. And the personal story/info. Would you visit the website more than once?  I probably would, if I had questions about STD tests, etc.  Yes. If I need help or I had questions about the topics discussed.

From Talkeetna, Alaska to Tanzania, Africa…