Product  Taylor made brand  Brand Equity  Product Differentiation  Adjustable Drivers and Woods  White Driver Heads  2 year Warranty  Clubs  Footwear.

Slides:

Advertisements

Similar presentations

Unit 8 Promotion.

Advertisements

Marketing mix THE TIMES 100.

Promotional Concepts and Strategies

1 Understand the role of marketing in business.. 2 Understand buying behaviors.

A Marketing Analysis Emily Ennett, Jessica McCullough, Ryan Aucoin, Emma Taylor February 14 th, 2011.

19-1 Chapter 19 Developing a Promotional Strategy for the Marketing of Sports Products McGraw-Hill/Irwin©2007 The McGraw-Hill Companies, All Rights Reserved.

Retailing Chapter Focus: Retail Channel Strategy PLC Implications Service Strategies Retail Branding Retail Evolution & Shopping Experience.

Yesterday… We talked about market segmentation and market share. Why/how does that help the marketing department of a company?

PRODUCT DEVELOPMENT AND MARKETING. Product Development & Marketing PRODUCT DEVELOPMENT Think of it like baking a cake….. What are the ingredients? Who’s.

PUMA Golf Doron Tamari Kim Fishman Jacob Grill-Abramawitz.

Andrew Otte, Founder Andrew Otte1. Overview What we do What brands we carry What services we offer Why we do what we do Andrew Otte 2.

John Krzynowek Partner, Golf Datatech, LLC Retail Report Card Retail sales of US golf equipment, 2006Retail sales of US golf equipment, 2006 Prognosis.

KIDNEY CLUBS National Kidney Foundation Golf Club Donation Program National Kidney Foundation Golf Club Donation Program.

Making Consumer Decisions Buying Goods and Services.

GAIA Ultimate Sports Inc. Marketing the image of ultimate Frisbee.

Baseball Elite Line Matt Sheets. September 1, Onitsuka Co. (Kobe, Japan) Joined brands with Tokyo Onitsuka 1963-Joined brands with Chuo Sangyo.

10-3 Pricing Factors DO NOW: When purchasing an item how do you determine whether the asking price is a good value?

Marketing and Distribution

Essential Standard 3.00 Understand the role of marketing in business. 1.

Understand the role of marketing in business.

1 UNDERSTAND THE ROLE OF MARKETING IN BUSINESS. ESSENTIAL STANDARD 3.00.

Revision of Elasticity Promotion Promotion is divided in two categories 1. Above the line advertising 2. Below the line advertising.

Factors that Makeup Prices Analyzing Revenues, Costs, & Expenses.

Marketing mix: Modelling and stakeholders Sports marketing mix – can be defined such:-Sports marketers are also involved in product and service strategies,

Sports and Entertainment Marketing

Macioce Golf Store Owner: Matt Macioce.

The Game of Golf Hole in One Golf Team (Fremont HS)

HOLE 19 GOLF RETAIL & SIMULATION COURTNEY SANDIFORD CHRIS HOFFOS.

Section B Group 8 Oscar Bernaldez / Pablo Franzini / Masa Kijima Alessandro Piloni / Nikolaos Platis / Iris Tang.

Sheng Siong Singapore supermarket chain started in 1985 as a family-owned provision store. In 2008, Sheng Siong achieved more than S$600 million in sales.

Sheffield’s Racket Sports Shop 721 Abbeydale Road, S7 2BE Club Discount Package Offers 2016 For more details and any enquiries please phone Ian Sills MD.

PowerPoint Presentation by Charlie Cook Copyright © 2005 Prentice Hall, Inc. All rights reserved. Chapter 11 Pricing, Distributing, and Promoting Products.

ABOLIO SPORTING GOODS By: Amisai Bolio. Why Sporting Goods? Family Affordable Prices Something new Sports fan.

Idea generation, product design & detail engineering Market research and marketing analysis. Two parallel paths involved :

NIKE BRAND MARKETING PLAN PRODUCTS Clothes Hoodies, sweatpants, polo style shirts, hats, socks! Shoes Basketball, football, tennis, wrestling, golf style.

2 2 distribution Components to distribution physically distributing goods through those channels selecting, developing, and managing distribution channels.

D. Marketing a Small Business 6.00 Explain the fundamentals of marketing in a small business Explain marketing and its importance.

4.01 PRICING. ESSENTIAL QUESTIONS A: What are the concepts of pricing in SEM? B: How do the 5 factors affect pricing in SEM?

Introduction to Marketing Mix. Introduction The marketing mix covers the way a business uses price, product, promotion and distribution (place) to market.

Essential Standard 3.00 Understand the role of marketing in business. 1.

Essential Standard 3.00 Understand the role of marketing in business. 1.

Marketing Mix. The marketing mix The marketing mix is also known as the 4Ps: Product Price Place Promotion.

Marketing September 16, Notes - Marketing Mix Marketing Mix Activity.

Marketing mix  “The set of marketing tools that the firm uses to pursue its marketing objectives in the target market” [Kotler]  It is often referred.

Marketing Mix. The marketing mix The marketing mix is also known as the 4Ps: Product Price Place Promotion.

Marketing Strategies Chapter 11.1 Market to Me!. Meeting Consumer Needs 0 Marketing: the process of planning, pricing, promoting, selling, and distributing.

Marketing mix THE TIMES 100.

Place – Marketing Mix 4.5 The four Ps.

Career fields in the fashion industry

Factors that Makeup Prices

Understand the role of marketing in business.

Promotional Concepts and Strategies

Slow Growth, But Still Headed Toward the Finish Line

PRESENTATION ON DISTRIBUTION & PROMOTIONS

Marketing Management

Marketing Management

Marketing Management

Marketing Management

Marketing Management

Marketing Management

Marketing and Distribution

Career fields in the fashion industry

Marketing mix THE TIMES 100.

Positive Economic Conditions Stabilize the Game

Strategic Marketing – Samsung

Fashion Marketing-Pricing

Understand the role of marketing in business.

Presentation transcript:

Product  Taylor made brand  Brand Equity  Product Differentiation  Adjustable Drivers and Woods  White Driver Heads  2 year Warranty  Clubs  Footwear  Waterproof Guarantee  Comfort Guarantee  Product Line  Golf Clubs  Drivers, Woods, Irons, Wedges, and Putters  Golf Balls and Accessories  Adidas Apparel  Ashworth Footwear and Apparel

Place  Selective Distribution  Limited amounts of retail outlets  Online shopping covers the rest of the market  All golf and sporting goods outlet stores  Dicks Sporting Goods  Spots Authority  Fiddlers Green  Clubhouses  Online Shopping  The Golf Warehouse  Golf Galaxy  Golf Smith  Rock Bottom Golf  Taylor Made Golf  wFgA1g wFgA1g

Promotion  Advertising  Print Media  Golf Magazines  Golf Digest  Golf Magazine  Television  The Golf Channel  ESPN  PGA Tour  Sponsorships  Clearance Sales  Older models sold at discount  Holiday Sales  Black Friday  Christmas  New Year’s

Price  Premium Pricing Strategy  Quality Equipment  More expensive prices  Reinforces luxury product image  New Equipment = Premium Prices  Outdated Equipment = Discounted Prices  Price Range:  Golf club sets- $999- $1599  Apparel- $ $  Footwear- $ $129.99

THE END!THE END!