April 10-12, Chicago, IL Driving Smarter Decisions with Microsoft Big Data Tim Mallalieu Group Program Manager, HDInsight

April 10-12, Chicago, IL Please silence cell phones

3 How do I get insight from a sea of data?

4 Analytics Map Reduce Query Insight Hive Pig Hadoop SQL Map Reduce Business Intelligence Predictive Operational Interactive Visualization Exploratory Data Warehouse Cloud Scale Real-Time Batch Machine Learning Self-Service Dremel Big Query Hadoop DB Unstructured Reporting Ad-Hoc Pivot Drill Social Data Mining Text Analytics Data Science

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7 Demo : Putting it all together

8 Microsoft’s Modern Data Platform Discover Combine Refine RelationalNon-relationalStreaming immersive data experiences connecting with worlds data any data, any size, anywhere Self-ServiceCollaborationCorporate AppsDevices Analytical

9 Win a Microsoft Surface Pro! Complete an online SESSION EVALUATION to be entered into the draw. Draw closes April 12, 11:59pm CT Winners will be announced on the PASS BA Conference website and on Twitter. Go to passbaconference.com/evals or follow the QR code link displayed on session signage throughout the conference venue. Your feedback is important and valuable. All feedback will be used to improve and select sessions for future events.

April 10-12, Chicago, IL Thank you! Diamond Sponsor Platinum Sponsor