MacBerg & Rodas Advertising

Introduction Hispanic Consumer Agency Overview Consulting Services General Services Media Partners SummaryOutline

Introduction MacBerg & Rodas: is an Advertising, Marketing and Consulting firm specializing in the Latino Market with years of service to businesses such as yours targeting and growing within the Latino Market.

Latino Faces:

Introduction - Latino Market The Latino population growth continues to make headlines. The number is up to 44.2 million. The U.S. Hispanic Population accounts for 15% of the total U. S. population. Currently Latino’s account for over 890 billion in buying power according to the US. Census. It is the fastest growing population in the United States with an increasingly growing need for products and services. Businesses and institutions have entertained the idea of tapping into the market, but face several uncertainties.

We hear about the Latino/Hispanic market all the time how does that impact me? Is my infrastructure set up to serve them? What will it take for me to reach them? How can I select the right media? How long will it take to make an impact? Is my message going to be perceived correctly? Common Questions and Concerns:

Source: Chicago 2006 Nielsen Universe Estimates ; Mar04 – Feb05 Chicago Hispanic Scarborough & 2005 Global Insight-Hispanic Market Report-Univision Communications Younger Median age 25.0 vs Have Children in HH 61.4% vs. 33.5% Under Age % vs. 69.9% Larger Families 3.7 vs th largest Average Household Income in U.S. - $72K Home Owners 49.4% with 33.0% holding a Mortgage Male Skew Comparison 52% vs. 48% Higher Employment than Non-Hispanics 72.2% vs. 65.5% Hold Onto Culture Through language (88% speak some Spanish), food, music, celebrations Education is a Priority 35.9% have attended 1+ years College Hispanic Consumer - Characteristics

Agency Overview: MacBerg & Rodas: Agency Overview: The Resultados have over 5 years of experience working with clients interested in maximizing their Return on Investment within the Latino Market. We know first hand the Latino community, language, culture, lifestyle, purchasing habits, media habits, trends and strengths. Resultados. can “Bridge your products and services to an ever growing Latino market” with over $890 Billion in Buying Power. Our fully bilingual and bicultural staff provide a unique insight and sensitivity that will make your campaign impactful. Resultados. has production capabilities to create and deliver the right message to the Latino Community. We can provide networking and relationships we have fostered with our media partners in Spanish language Television, Radio, Print, online, and Community Organizations. Resultados. has conducted grass roots marketing, multimedia campaigns, product branding and image development through Spanish language media buys in the United States, including Illinois, Florida, New York, New Mexico, Arizona, California, and Texas.

Consulting Services: Work in synergy with clients to review current needs and goals. Review prior campaigns-success, failures and challenges. Review media market plans, options and conditions. Assist with recommendations based on findings, needs and goals and market compatibility. Review production, language usage and message content. Assist in networking with various organizations and grass roots approach. Set a working budget and time line.

ConsultingInfrastructure OverviewStrategic PlanningMarket ResearchCreative DevelopmentEvent MarketingMedia PlanningAccount ManagementDirect MarketingTranslations and Web DesignProduction-Television and RadioPre and Post Media Analysis General Services:

Media Partners: Television: Univision Television TeleFutura Galavision Telemundo Entravision Communications TV Azteca Liberman Television & Radio Print: Hoy Newspapers La Opinion Al Dia La Raza Tu Casa TeleGuia Splendor Internet: Univision.com Yahoo.com MSN.com Radio: Univision Radio SBS Radio Clear Channel Liberman Radio Bustos Media Citadel Communications Entravision Radio American General Media Out of Home: CBS Outdoor Titan Clear Channel Outdoor Cemusa Fuel Outdoor Tactical Imagen Our Media Partners are located all across the US and Puerto Rico. Following is a partial list of the predominant Spanish language media outlets:

Spanish Language Media Outlets *Most renowned Spanish Language Media Outlets- Not all inclusive.

Summary: The Latino Market is the fastest growing and most lucrative segment of our population. You can increase your Return on Investment by reaching the Latino population without over spending. is a multi-dimensional agency with 25 years of experience in the Latino market. We understand and respect our clients needs and provide first class Resultados! We have strong relationships with numerous community organizations and media partners to help you maximize on your investment.

!Trabajemos Juntos! Let’s Work Together! !Gracias! Thank you!