Colgate White shiny healthy teeth naturally By Anita Laila Rekha.

Slides:

Advertisements

Similar presentations

Objectives Identify the characteristics of sales promotion

Advertisements

Chapter 15 Sales Promotions.

Goals of the Promotional Mix. Effect on Target Market Price, Product, Place, Promotion ProductPlace Price Promotion Target Market Using the overall goals,

Promotional Mix Marketing Mix: Product Price Promotion Place

International Marketing Simulation

Product Mix Chapter 7 Overview. Segmentation Not Proliferation.

Country Manager Consumer Research. Country ManagerConsumer Research2 Overview  All of the Background, Environment, Consumer, Competition, and Internal.

Seeking new ways Arina Negoda University of St. Thomas Master of Business Communications Minneapolis, Minnesota May 2008.

CONSUMER ATTITUDE PRESENTED TO MISS.DURIA HASAN PRESENTED BY TAQDEES TAHIR HUMA SIDDIQUI MUHAMMAD SHAHID.

Marketing mix: Product and packaging

1 PROMOTIONS SEMINAR 10. CONTENTS 1.Definition of promotion 2.Promotional strategies 3.Promotional tools (Advertising) 4.Promotional tools (Personal Selling)

Objectives Be able to define product and know the major classifications of products and services. Understand the decisions companies make regarding their.

PREPARED BY: PEREZ KERR.  ADVERTISING- To effectively inform, persuade and remind target market.  PUBLIC RELATION- to offer a positive image of the.

Marketing Vocabulary. Market Advertise or promote an item or service.

Company and Marketing Strategy: Partnering to Build Customer Relationships Chapter 2.

Systemic & Topical Fluorides. Systemic Fluorides 1- Water Fluoridation 2- School Water Fluoridation 3- Fluoridate salt 4- Dietary Fluoride Supplements.

© Food – a fact of life 2009 The Consumer Market Extension/Foundation DRAFT ONLY.

Brand Strategy for Colgate

Product Development Sports and Entertainment Marketing.

Product Development Sports and Entertainment Marketing.

Alcohol in Advertising. Why Advertise Alcohol? The Alcohol Industry Spends $3 BILLION Per Year on Advertising To try to open up new markets – to get groups.

Essentials Company History Opportunity Marketing Plan Financials Product Benefit Financial Request Organization’s Background  Formed August 2004 – Villanova,

The International Marketing Simulation

Bell Ringer  List some reasons why you think that some new businesses have almost immediate success while others fail miserably. The main idea: Successful.

The Finger Flosser ME 553 – Off Campus Group #10 Adam Foresman Cody Balk Kelly Walker Daniel Villano Jacob Chenathara.

PharmaSim COMPETITIVE STRATEGY

Product, Services, and Branding Strategies Chapter 9.

1 Tara Mae Alcantara-Beers Daniel Brockman Omar Maguiña Charlene Nuval Ming Yang Marketing Research Summary Marketing Research :: Spring 2010 Smucker’s.

BY : Soaring of 9 phoenix. PRODUCT NAME COLGATE TOTAL WHITENING.

PRODUCTS 1) ORAL CARE Colgate max fresh Colgate extra salt Colgate 360 toothbrush Colgate dental cream 2) PERSONAL CARE Palmolive charmis cream Shave.

Colgate By Connor Morrison & Pei Zhang. About Colgate Core Values - caring - global teamwork - continuous improvement Founded in 1806 Colgate-Palmolive.

P a g e | 1 Customer Satisfaction and Retention Strategies Dr. Ajay K. Sirsi

Section 30.2 Sustaining Product Sales

ADVERTISING MANAGEMENT Various Models of Advertising Prof Soumitra Mookherjee 1.

The Mineral Project: Fluoride Edition By: Jack C and Lucas D.

The Product Life Cycle The stages. Extension Strategies  There are many ways in which an org can prolong a product’s life cycle.  They can change the.

 Marketing starts with the identification of a specific need on part of the consumer and ends with the satisfaction of that need.  The consumer is.

1 Chapter 8 Product and Services Strategy. 2 What is a Product? Product A Product is anything that can be offered to a market for attention, acquisition,

1 Sales Promotions. 2 Sales Promotion “Sales Promotion is a Marketing Discipline that Utilizes a Variety of Incentive Techniques to Structure Sales-Related.

Ch. 3 Lesson 2: Buying Personal Products. BELL ACTIVITY Which product will you buy? Why? Which product will you buy? Why?(Toothpaste) A.B.C.

Product Trial The way a business persuades customer to try a new product or service. Can also build brand loyalty and repeat purchase.

Marketing communication are messages and related media used to communicate with the market. Marketing communication is the “promotion” part of the marketing.

Information Management and Market Research. Marketing Research Links…. Consumer, Customer, and Public Marketer through information Marketing Research:

CHAPTER 5: Marketing Information & Research Mrs. Piotrowski Principles of Marketing 1.

MARKETING GLOBALLY. WHY GO GLOBAL Build more brand and shareholder value, Add revenue sources and growth markets, Reduce dependence on your home market,

Product Life Cycle Introduction GrowthMaturity Decline Product introduced into the market. Product is enjoying success. Much of the target market knows.

 Did this promotion work?  In what ways?  In this unit, you will learn how promotional opportunities & techniques aid a company and how sales & public.

 Comparison Shopping Project By: Omar Ahmed

Tarang Chai ka sahi jorh!. 2 Presented to: Mr. Haris Bin Maqsood Presented By: Adeel Feroz Umer Saleem Obaid Gori Ahmed Hassam Date: 15 th May 2009 RESEARCH.

QUIZNOS MARKETING STRATEGY. Current Marketing Strategy  Quiznos’s strategy is basically ‘ the same size fits all ’ with no specific target audiences.

JHS Svendgaard Laboratories Limited :

Important Gum Disease Prevention Tips for Kids. Gum Diseases  Gum diseases are not exclusive to adults. Even teens and kids can develop gum problems,

CHAPTER 5 Product and Service Strategy and Brand Management.

The Marketing Mix. 4.2 Marketing Applications The Marketing Mix: Consists of variables controlled by marketing professionals in an effort to satisfy the.

What does this chair mean to you? The Chair The Facts Dynamic and rewarding professions Careers in high demand Opportunities to make a difference Combine.

1 MARKETING ENT What is Marketing? Marketing Activities directing the flow of goods and services from producer to consumer or user. Marketing consists.

Product Life Cycle. Stages Introduction Focus on promotion and production Promotion trying to get new customers Least profitable stage Establish market.

How to Whiten Your Teeth with Natural Ways Healthy Smile is a Beautiful Smile.

TOOTHPASTE 4-H COTTON BOLL AND CONSUMER JAMBOREE.

Dr. John’s Products, Ltd. Case Study

Chapter 17 – The Marketing Plan & Evaluation of Performance

Research Report of Sunsilk

Principles of Marketing

Business Theory Lesson 1.

Company and Marketing Strategy: Partnering to Build Customer Relationships Chapter 2.

Jack Daniels Whisky Sour

© 2016 Global Market Insights, Inc. USA. All Rights Reserved Personal Care Appliances Market to Exceed $30 bn by 2025 growing at CAGR.

Presentation transcript:

Colgate White shiny healthy teeth naturally By Anita Laila Rekha

COLGATE-PALMOLIVE(PAKISTAN) LTD A joint venture between CP USA & Lakson Group of Companies Pakistan Incorporated in Pakistan on Dec 5,1977

Colgate is a truly global company doing business in over 200 countries.

Product Mix Fabric Care (Brite, Express and Bonus) Personal Care (Palmolive soap and Palmolive Naturals) Oral Care (Colgate Regular,Gel,Extra Mint,tooth brushes and Sparkle) Surface Care (Lemon Max,Max liquid, AJAX and Azaadi)

Facts Per Capita Consumption of Toothpaste in Pakistan is 35gms per person per year In comparison India has a massive consumption of 900gms per person per year

Cavity prevention Whitening Plaque prevention Long-lasting fresh breath Toothpaste and mouthwash in one Baking soda & peroxide Colors appealing to kids Colgate the tooth paste!

Code Of Conduct Provide safe and quality products of value to consumers Increase shareholder value Offer opportunities for personal and professional growth to all Colgate people Fulfill our corporate social responsibilities as a member of the global community

Research Objective

SURVEY

Areas Covered Garden, Clifton, Defence, Korangi, Nazimabad, North Nazimabad, Karimabad, Mehmoodabad, Malir, Gulshan, Landi Town, PECHS, Saddar, and Cant Station etc.

Analysis!!!

Which brands of toothpaste people of Karachi usually prefers?

What Attracts you most to buy colgate?

How many times do you brush your teeth daily?

Are you satisfied with Colgate ?

What features do you usually look for in Colgate?

Which of the following advancements do you expect in your colgate?

What flavors do you and will you appreciate in colgate?

Normally what size pack do you prefer?

How often do you opt for new toothpaste ?

How do you find your Colgate prices?

What other brands will you prefer if you do not get the colgate ?

Why you prefer that colgate brand than any other brand in the market?

limitations Short duration for survey Respondents were not interested Brand loyalty among consumers that’s why they don’t want to switch to another brand of toothpaste Reluctant to try a new brand

Recommendations Brand Manager should spend at least one week in a month in the market to get market feedback about the brand. Should start targeting teenagers in their advertisements. Add colors and flavors which appeals kids like fruit flavors etc Introduce a a medicated toothpaste in brand extension Continuous sales promotional activities to be done

Wake-Up – We’re Done!