EXPRO DEN HAAG INTO TOWN Shopping assignment

Den Haag center 2

Central station: Babylon In town main streets: Grote Marktstraat Vlamingstraat Spuistraat Venestraat Hoogstraat 3

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5 Team 1: Al-Amin Export, R.R. Acrylic, Badrunessa Sweaters, AMS International Team 2: Delicate Group, Desh Garments, Mack shirts Team 3: K.A.W. Garments, Zisa’s Fashion, Jamuna Apparels Team 4: Denim Expert, FGS Denimwear, Raihan apparels, Wintex Garments Team 5: Manami Fashion, Mozart Knit, Mavis Garments, RDM Apparels Team 6: Pride Group, Raiyan Knit, GSM Apparels, Seacotex Fabrics Team 7: Reza Fashion, Shanta Garments, ABC Garments Shopping teams Team 8: Crystal Composite, Bangla Poshak, Bengal Knittex, Arva Textile Team 9: Hasan Tanvir, SB Design, Visual Knit, York Group

6 State your Current market Position Based upon the EU market information and your mission statement and vision: Please determine which stores or chain groups your company could supply to What is your motivation for this choice? How would this benefit you? Also think of your production capacity, machines and seasonal effects What kind of customer would you need? In what segment do they operate: medium- mass- mid- high? In your view: which customer group are they addressing?: young- casual- mid age- formal- brand level Please analyze if you can match the price level: divided by 5 to 6 : sales: 69,95 means selling at max 10 Euro INTO TOWN Sunday 30 th August Assignment 1

Please list and name the stores you have visited under the following groups, also identify their assortment and in house private labels: Department/ variety store Sports stores Chain groups Independent retailers Branded Stores Check their online presence- how do they profile themeselves? 7 INTO TOWN Sunday 30 th August Assignment 2

Price product matrix PRICE RANGE up PRODUCT RANGE4,95 €9,95 €19,95 €39,95 €59,95 €79,95 €99,95 €109,95 €139,95 €159,95 €199,95 €229,95 €259,95 €299,95 €329,95 €399,95 €449,95 €499,95 € basic T shirts BRANDS polo shirts men shirts blouses & dresses city trousers & skirts formal suits Pants & trousers woven pants & trouser knitted jackets fleece jeans chino's fancy knitwear heavy constructed coats party wear sportswear tecnical sportswear outdoor ski wear babywear workwear accessories: hats, gloves, scarfs 8

9 Example of Assignment 2. Store: WE Number of branches?: take a brochure Assortment: men and ladies fashion medium segment What age and age groups? Motto, Slogan: “We is Me” In house private labels: Segmentation: formal- suits- leisure- sports Accessories?

Do & Donts Do not enter stores with more than 4 at same time Do not take pictures excessively Do not be surprised when staff will not assist you directly: Dutch are used to provide service upon request and give customers private space to look around Do ask staff about the products/ fast moving items or for any advice …… 10