European TV Survey Overview of Results in 10 Countries January 2010

About the European TV survey… What follows are the results of the Liberty Global- European TV study. The purpose of this study was to assess whether the financial crisis has affected people’s daily life in general and their media habits in particular. The survey was carried out in 10 European countries, i.e., Austria, Belgium, the Czech Republic, Hungary, Ireland, The Netherlands, Poland, Romania, Slovakia, and Switzerland. A total of respondents completed the survey. The survey was conducted online among a representative sample of the population All ratings in the country are weighted to obtain a representative sample based on age and gender distribution. The study took place between October 26 th and November 16 th The survey was coordinated by Reputation Institute. This is the sixth time that UPC has commissioned the annual television survey.

Respondent profile per country 3

Leisure time use in hours per week Top 3: Friends/family, TV and Internet 4 Q: If you think about a regular week, how much time do you spend on average to…? (hours in a week)‏

Change in leisure time use Key results per country 5 Q: Do you spend more, about the same or less time on the following activities than before the financial crisis?

Change in leisure time use Results for Austria, Belgium, Switzerland, Czech Republic & Hungary 6 Note: Due to rounding differences, the percentages may not sum up to 100% Q: Do you spend more, about the same or less time on the following activities than before the financial crisis?

Change in leisure time use Results for Ireland, The Netherlands, Poland, Romania & Slovakia 7 Note: Due to rounding differences, the percentages may not sum up to 100% Q: Do you spend more, about the same or less time on the following activities than before the financial crisis?

Reasons why people watch more TV than before the crisis 8

ATBECHCZHUIENLPLROSK Not changed package71%72%71% 61%75%57%78%59%81%74% Upgraded to allow more channels 6%7%5%10%6%7%6%10%8%7% Downgraded package4%3%2%6%11%22%3%8%7%4% Not possible-analogue TV or basic TV package only 19% 22% 8%15%13%22%4%15% 9 Q: Have you changed your choice of TV package because of the financial crisis? Change in TV package due to the crisis

Media sources for information about the crisis ATBECHCZHUIENLPLROSK Newspaper 36% TV 47% Newspaper 37% Internet 61% Internet 51% TV 37% TV 54% Internet 46% TV 50% TV 45% TV 31% Internet 21% TV 33% TV 26% TV 36% Radio 23% Newspaper 21% TV 43% Internet 44% Internet 39% Internet 21% Newspaper 19% Internet 18% Newspaper 9% Newspaper 7% Newspaper 20% Internet 18% Newspaper 6% Newspaper 4% Newspaper 9% Radio 9% Radio 11% Radio 9% Radio 3% Radio 5% Internet 19% Radio 5% Radio 4% Radio 1% Radio 5% Other 3% Other 2% Other 3% Other 1% Other 1% Other 2% Other 3% Other 1% Other 1% Other 2% 10 Q: I mainly get information about the financial crisis from…

TV & the crisis Do people escape from recession in TV programs? 11 Q: Please consider the following statements and select a number from “1” to “5” where “1” means “I strongly disagree” and “5” means “I strongly agree”.

TV & the crisis Do people mind to watch programs showing the distress of the crisis? 12 Q: Please consider the following statements and select a number from “1” to “5” where “1” means “I strongly disagree” and “5” means “I strongly agree”.

TV & the crisis Has TV exaggerated or worsened the financial crisis? 13 Statements ATBECHCZHUIENLPLROSK I believe that the financial crisis is exaggerated on TV Agree (%)‏ Disagree (%)‏ I think that the loads of attention for the financial crisis on TV only worsen the situation Agree (%)‏ Disagree (%)‏ Q: Please consider the following statements and select a number from “1” to “5” where “1” means “I strongly disagree” and “5” means “I strongly agree”.

TV & the crisis Are people tired of the topic ‘financial crisis’ on TV? 14 Statements ATBECHCZHUIENLPLROSK I switch immediately to another TV channel as soon as I hear the word “financial crisis” on a channel Agree (%)‏ Disagree (%)‏ I am getting really tired of the topic ‘financial crisis’ on TV Agree (%)‏ Disagree (%)‏ Q: Please consider the following statements and select a number from “1” to “5” where “1” means “I strongly disagree” and “5” means “I strongly agree”.

TV & the crisis TV Presence Prime Minister and Finance Minister on crisis 15 Q: Please consider the following statements and select a number from “1” to “5” where “1” means “I strongly disagree” and “5” means “I strongly agree”.

Effect of financial crisis on holiday behavior Holiday behavior most affected in Ireland, Hungary and Romania ATBECHCZHUIENLPLROSK YES, I (will) go less on holiday17%25%22%30%46% 53%17%23%49%30% No, I (will) go more on holiday2%3% 2%1%3%2%5%4%2% No difference; the crisis does not affect my holiday 67%53%65%56%33%35%68%59%36%48% I never go on holiday; I always spend my holiday at home 14%20%10%12%20%9%13%12%11%20% Q: Do/will you go less on holiday due to the financial crisis? 16 ATBECHCZHUIENLPLROSK YES, I (will) spend my holiday in my own country to save money 11%15%11%18%25% 8%12%24%16% No, I (will) spend my holiday abroad 43%56%52%28%10%42%54%27%17%27% I (will) spend my holiday in my own country as every year 15%11% 27%38%5%17%35%32%22% Not sure31%19%26%27%26%27%21%26%27%35% Q: Due to the financial crisis, do/will you spend your holiday in your own country instead of going abroad? (only asked to people who indicated in the above question that they (will) go on holiday)‏

Effect of financial crisis on holiday behavior People spend less money on holidays due to financial crisis ATBECHCZHUIENLPLROSK YES23%33%27%40%58%64%23%28%51%31% NO35%32%35% 11% 45%29%20%21% About the same42%35%38%26%30%25%32%43%29%48% Q: Will you spend less money on holidays due to the financial crisis? (only asked to people who indicated that they (will) go on holiday) ATBECHCZHUIENLPLROSK NO70%68%72%69%72%65%72%73%67%76% YES, more6%8%9%7%9%12%4%15%20%8% I never watch these types of programs 25%24%19%24%19%23%25%12%13%16% Q: Are you watching more TV programs about holidays and travelling than before the crisis? 17