Public Funded Support Programs & IP Services for Micro Small & Medium Enterprise K Subodh Kumar 2/24/2014© Confederation of Indian Industry

2/24/2014© Confederation of Indian Industry Structure of the Presentation Challenges for Public Support Schemes for IP Protection CIIModel for Public funded IP Support Few Achievements & Success Story Road Map for IP Support for MSME & Entrepreneurs

Focus of Public Support Innovation Generation of IP Protection of IPRs Linkage to Business Needs Enhance Competitiveness Strategic Alignment 2/24/2014© Confederation of Indian Industry

How do you channelise these support schemes to the length & breadth of the Country ? 2/24/2014© Confederation of Indian Industry

Challenges Awareness Levels & Preparedness Professional Support Cost of IP Protection Outreach Activities in Tier II / Tier III Cities 2/24/2014© Confederation of Indian Industry

Components of Service Model to MSME Alignment with MSME Business Goals Affordable Accessible 2/24/2014© Confederation of Indian Industry

2/24/2014© Confederation of Indian Industry Fundamental IssuesResponse Forms of IPLThe Responses have been an Outcome of …. A section of the IP Audit gauged the respondents IP knowledge and understanding Perhaps the most critical question focused on Understanding how IP is Important to business Questions on practical knowledge on the use of the IP system Questions on Cost & Procedural Issues Impact of IP on business What is IP& Its Importance to businessH How to file & where to fileL Tapping Ideas/ Innovation at Source for IP Protection M Choice of Protection for technical InnovationL Ownership Issues of IPH Cost IssuesL Infringement/Litigation issuesL Management of IPL Encouragement to novel ideasH Awareness Mapping

2/24/2014© Confederation of Indian Industry SinoIssuesResponse 1Systematic CharterThe response to this question has been negative from all the employees as the organization is yet to formulate an IP Policy. 2What & When to Protect –The employees seem to have the most awareness in Patents & Designs with an average rating of 6 and the least knowledge of Trade secrets. A patent cannot be obtained once the contents of the application have been disclosed in the public domain. 40 % of the respondents were aware of the fact. 3Mapping Key Products/ ProceessEmployees opine that Patents, Designs, Trademarks and Confidentiality Agreements are most important to their business. They believe that complexity of design, secrecy and lead time over competitors is of maximum strategic importance to their customers. 4Valaution of IPThe respondents feel that due to the high costs incurred for registering IP assets the company has not registered its IP. Till date they have not felt the need for protection. 5Commercialization of IPThe employees have no knowledge of whether they use licensed technology / products. 6TrainingNo training has been provided Functional Preparedness

2/24/2014© Confederation of Indian Industry Andhra Pradesh Technology Development & Promotion Centre Autonomous Society of Confederation of Indian Industry, TIFAC( under DST) & Govt. of Andhra Pradesh Representatives of CII,TIFAC & Govt. of AP guide and monitor through Governing body & Executive Committee It is Conceived as one stop shop for Technology & Intellectual Property Rights Services TIFAC

2/24/2014© Confederation of Indian Industry APTDC role IP Management Cell Invention Tracking Documentation IPR Info analysis IPR Protection Valuation Commercialization Enforcement IP Policy implementation Recognition & Rewards Inventions Best practices Proprietary assets ( IPRs) Market Outreach

2/24/2014© Confederation of Indian Industry Intellectual Property Rights Services IP Protection –Filing of Patents/ Designs/ Trademarks/ Copyrights –Protection of Traditional Process/ Products : Mapping of Local Skills & IP Protection Counterfeiting & Piracy helpdesk IP Commercialization Support IP Information Services –Patentscan & Technoscan –Patentability Criteria Analysis IP Audit for MSMEs : Mapping of Products/ Process for IP Protection Training & Certification Courses

2/24/2014© Confederation of Indian Industry

2/24/2014© Confederation of Indian Industry Major Activities in last 3 years contd. Important Achievements – IP Protection CII has been facilitating the protection of IPRs through Andhra Pradesh Technology Development & Promotion Centre (an autonomous society of CII, Govt. of AP & TIFAC) CII-APTDC facilitated more than 250 IPR Services to industry & Institutes – Patentability Assessment Report, Prior Art Analysis, Intellectual Property Protection, IPR Counseling & Advisory Services. CII facilitated the Geographical Indication (GI) Registration of Pochampally Ikat the first in traditional Sector) & Kondapally Toys (First hand made toy from AP) & Silver Filigree of Karimnagar (a Unique Silver Work from Andhra Pradesh ).

2/24/2014© Confederation of Indian Industry Major Activities in last 3 years contd. Some of the Important achievements CII Conducted a Series of Programs in with focus on : Anti Counterfeiting & Piracy IP Protection & Enforcement Issues Emerging IP Management Challenges Strategic Issues of IP Management IP Skill enhancement : Patent Drafting/Patent Search IP Litigation

2/24/2014© Confederation of Indian Industry CII Present Expertise Experiences of IP Facilitation Cell at Hyderabad& Chennai – 9 Years In house Capability & Expertise to handle all forms of IP Services – Cost Effective Presence of CII offices in all States – Reducing Start up time & administrative Support – Large membership base in Small & Medium Sector Indore / Mysore/ Ahmedabad/ Kolkata Network with National & International Experts

2/24/2014© Confederation of Indian Industry IP Services Policy Development for promotion of IP Creation & Protection Training & Capacity Development IP Creation & Commerciali- sation support IP Protection & Information Services Helpdesk : Counterfeiting & Piracy complaints Protection of States Traditional Knowledge & GI CII IPR Initiatives Driven by CII National Committee of IP Owners Service Portfolio covers : Policy, IP Protection, Training Information & Specialized IP Audit Tools

2/24/2014© Confederation of Indian Industry Self Sustainability A Financially Self Sustaining Model – Balancing Initial Corpus funds with Service Portfolios & Short term Project

2/24/2014© Confederation of Indian Industry Create Self Sustainable Models & Integrate Importance of Intellectual Property in the Business of MSMEs !!

2/24/2014© Confederation of Indian Industry Thanks for your time !

Contact K Subodh Kumar Prinicipal Counsellor & Head APTDC Confederation of Indian Industry Andhra Pradesh Technology Development & Promotion Centre Plot no 7, II Floor Regal House, Motilal Nehru Nagar Begumpet, Hyderabad -16 Andhra Pradesh, India Tel : Fax : Mobile : /24/2014© Confederation of Indian Industry