Business plan for retail Wajih

Mission Statement Lead the Tunisian olive oil exporters in the American market

Long Term objectives 10% market share of the American bulk olive oil market. A nationwide brand recognition for Terra Delyssa.

Short Term objectives (2005/2006) 5% share of the Bulk olive oil market evaluated at $ 5M. A positif presence for Terra Delyssa in three major markets.

Marketing Plan: Bulk Objectif: attracting the major mid size and big size bulk buyers in the market Tools: Presence in the major food shows while emphasizing on the bulk part of our business: fancy food show (San Francisco, Chicago and New York) , (Natural expo east and west) (See show plan) A better online presence: a well indexed website dedicated to the Bulk selling activity. Phone campaign, targeting the ingredient suppliers and food industrials.

Marketing Plan: Terra Delyssa Objectif: Gain a name recognition and attract reliable brokers to add Terra Delyssa to their products basket. Tools: Food shows. An organized sales system: broker’s accounts, price list, online order form .. Sales support: promotional discounts, promotional quantity for sellers, free samples …

Realisations 2004/2005 Sales: Total sales : $ 1,197,537.00 Bulk organic olive oil (full container): $ 519,589 Bulk Pure Olive oil : $ 307.400 . Bulk organic olive oil (Retail) : $ 173,000 Other Bulk (EV, Virgin and pure) (Retail) : $ 366,440 Total sales : $ 1,197,537.00 Total cost of good sold : $ 1,068,802.80 Total expenses: $ 101,000.00 Net Profit: $ 28,426.00

Budget 05/06 expected expenditure nature value salaries $ 108,000.0 $ 108,000.0 office supplies $ 3,000.0 Rent or paiements $ 12,000.0 marketing expenses $ 30,000.0 utilities $ 600.0 phone internet and communication $ 2,400.0 immobilization $ 15,000.0 total fixed costs $ 171,000.0

Bud