Slide 1 World Seed Market Positioning Oregon Grass Seed In 2012

Slide 2 $157,000 ‘03/’04?

Slide 3 What Model Would We Choose For Self Regulation? Lord of the Flies

Slide 4 + Lab Choice =

Slide 5 Life Insurance Exam…

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Slide /07 Total Seed Sales In Pounds 1-billion The 10% Rule for Sod?

Slide 8 Market Split Pre-Recession Consumer 46% Professional 54 % 540 million Professional pounds; Consumer Products 460 million pounds

Slide 9 And then… 520 million pounds

Slide 10 Market Split Post-Recession Consumer 54% Professional 46 % 220 million Professional pounds; Consumer Products 400 million pounds

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Slide 13 1 = 1 It will take just one major packager going coated to become a 380-million pound industry. Stadium Quality rate? Plus the oil change lie!

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Slide 15 GIVERS TAKERS PROCESS ORIENTED RESULTS ORIENTED USA WORLD

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Slide 24 What Now? The Sandy bump Increased housing starts Home Depot stock up No star in golf Consumers demanding or tolerating coating? Big business interest in forage John Francis Smith: “We’ve got a lot of hungry bears and not a lot ‘a’ picnic baskets.”