A BRAILSFORD & DUNLAVEY PRACTICE GROUP WINTER BASEBALL MEETINGS FORUM December 8, 2013

ABOUT B&D VENUES

 Specialized practice group focused on sports and public assembly facilities  Experience with over 45 ballpark projects  Comprehensive approach from planning through implementation ABOUT B&D VENUES INSPIRE. EMPOWER. ADVANCE.

PLANNING  Market Analysis  Premium Seating Demand Analysis  Site Analysis & Concept Design  Entertainment District Planning  Athletic Master Planning  Financial Analysis & Strategy Development  Economic Impact Analysis CATALYSTS FOR BUILDING COMMUNITY IMPLEMENTATION  Facility Programming  Architectural Selection  Design Management  Construction Management  Negotiations Of Leases & Development Agreements  Business Planning

BUILDING THE “CASE”

BUILDING THE CASE Market Study Project Concept Project Budget Funding Plan Planning Concept Benefits Analysis The “Deal”

 Demographics  Comparable and Competitive Analyses  Market Capacity  Attendance  Media Capacity Advertising Sponsorships  Corporate Market Advertising Premium Seating MARKET AND DEMAND STUDY Can the market support baseball?  Yes and how  Consensus Building  “Bankable”

 Level of Play  Location  Tenants / Events  Seating Capacity  Unique Features  Total Building Program  Parking Needs  Seating Mix PROJECT CONCEPT How can the project meet market demands?  Maximum Response to Market Demand  Reduces Operating Risks to Team and Municipality  Supported by Market Analysis

 Hard Costs  Soft Costs Project Administration Fees Financing LEED  Owner Contingency  Site Acquisition  Ancillary Costs Transportation Infrastructure COMPREHENSIVE BUDGET What will the project cost?  Total Costs to Deliver Project  Key Component of the “Ask”  BUDGET…Not Estimate  Supported by Project Concept

 Lease Terms  Team Capital  Vendor Capital  Public Sources Capital Existing Taxes New Taxes  Incremental Revenues  Combined Initiative Funding  Sources and Uses Statement FUNDING PLAN How will the project be funded?  Identify “Lead” Source  Identify Risk and Exposure  Identify Responsibilities  Plan Works for All  Supported by Project Budget

 District Plans  Ballpark Plans  Orientation  Ancillary Development Opportunities  Property Impacts  Support for Other Initiatives PLANNING / DESIGN CONCEPTS What will the investment deliver?  Provides Ballpark Visual  Provides District Visual  Identifies Other Opportunities  Supported by All Activities

Construction and Operations:  Jobs  Earnings  Economic Activity  Ancillary Development Benefits  Incremental Tax Revenues  Quality of Life Benefits BENEFITS ANALYSIS What are the impacts of the project?  Proposes a Return on Investment  Builds Consensus  Supports Funding Strategies  Supported by All Activities

 Development Agreements  PLA / Union Labor  Inclusion Programs  LEED Goals  Arts Programs / Coordination  Coordination with Other Initiatives  Community Dates OTHER DEAL CONSIDERATIONS  Identifies Relationships  Supports Community Goals  Leverages Other Initiatives

CLOSING THE “CASE”

 Complete Due Diligence  Consensus Building Documents  Scrutiny Proof Concept  Appropriate Presentations to and Reviews by Officials  Institutional Will  Team and Municipality Champion  Other Authority / Economic Development / Business Support  Clear Communication of the “Deal” terms  Detailed Analysis of the Costs and Benefits  Development of a Sense of Urgency  Funding Strategy – Referendum Option KEYS TO THE “CASE”

CONCLUSION

 Comprehensive Due Diligence Exercises  Identification of Responsibilities, Including Predevelopment Activities  Clear Communication of Project Concept, Including Associated Initiatives  Digestible Funding Plan with Responsibilities  Articulation of Project Benefits CONCLUSION

A BRAILSFORD & DUNLAVEY PRACTICE GROUP WINTER BASEBALL MEETINGS FORUM December 8, 2013