CPUC Residential Rate Rulemaking Workshop July 31, 2014 SDG&E TVP Marketing and Outreach Proposals

Growth of Rooftop Solar Adoption 2 *Projected Annual NEM installations & key stats 25,000 20,000 15,000 10,000 5, authorizations compared to 2012………. 108% June 2014 NEM authorizations…………………. 1, monthly increase……………1,000-1,200

San Diego EV Growth As of March ,042 EVs 657 Public charging stations 21 DC fast-chargers 380 All-electric Car2Go fleet 3,606 on SDG&E EV time-of use rate 3

2014 Outreach & Education Efforts Residential 4 Align Outreach & Education Efforts with Residential Rate Increases Phase IAPhase 1B Phase II Phase III Online/Social Media Bill Package Stakeholder Outreach Implementation Timeline Energy Use Alerts Test & LearnWhenergy Plans Weekly Alert Electric Consumption Alert Spending Alert Energy Use Alert Personalized Plan Comparison Online Plan Comparison Microsite Direct Mail/ Bill Package Online /Social Media Stakeholder Outreach Test options with small group & utilize learnings for launch Align with Residential Rate Reform Pilot new plan options Communicate new on-peak hours Communicate new tier structure Online/Social Media Bill Package Stakeholder Outreach

My Account Energy Management Tool Whenergy Plans s Energy Innovation Display Web Carousels Pandora Bill Inserts Collateral OIR Plans s Online Banner Advertisements Paid online search Contact Center and Branch Office Promotion Most effective tactics from previous campaigns will be utilized in support of the Test & Learn Strategy for residential customers. Separate strategy for subset of customers. Leverage existing community partners integrate messaging into accepted channels such as direct mail, s, and website. Outreach & Education Efforts 5 Energy Use Alerts Personalized Plan Comparison Microsite Direct Mail/ Bill Package Online /Social Media General Market Comm. Stakeholder Outreach PCT Solution Offered Bill Package Web Carousel Social Media s Energy Innovation Center Payment Centers SDGE App Stakeholder Outreach Residential Customer Engagement Continuum Estimated enrollment numbers are as of 12/31/2013 Low Income Enrolled includes California Alternate Rates for Energy and Energy Savings Assistance Other Assistance includes Medical Baseline, Third Party Notification, Senior, Disabled and Temperature Sensitive My Account 664,915 Customers Energy Mngt. Tool 334,017 Customers Energy Use Alerts 30,121 Customers Enrollment Numbers

Desired Level of Engagement with SDG&E 6 Survey questions: Q5, Q5OE Specific types of information or services SDG&E should provide: Among those who want to work closely with SDG&E; n=382 Energy efficiency tips28% Information on how to save money14% Detailed usage information13% Home energy audit10% Alternative/renewable energy information9% Improve service (rates, customer service etc.)9% Recommendations on products that use energy efficiently9% Offer rebates/discounts7% Information on best time of day to use energy/ appliances7% Information on programs to help6% Explain billing/ understand charges5% Varied ways of communicating ( , phone, mail etc.)3% Renter specific energy efficiency tips2% Alerts regarding usage2% Light bulb trade in2% More information on the smart meter1% Other7% Satisfied with current offerings5% No/None/not any/Nothing13% I want SDG&E to… Just send me the bill And make it easy for me to get information about my home’s energy usage and costs And work closely with me to provide customized recommendations about how to best manage my home’s energy use and costs Don’t know Base: All Residential Customers; n=1,065 More than one-third of residential customers would like to work closely with SDG&E to manage their energy use and costs.