Enabling the Gigabyte Lifestyle Liliane Offredo-Zreik The Sannine Group, LLC

The Sannine Group, LLC The Sannine Group A boutique advisory firm with a unique focus in telecom, cable and media. We are specialized in the following areas: – End to end product development and management – Corporate strategy and business model creation – Technology strategy and execution – Marketing We also provide advisory services to hedge funds, research analysts and private equity firms.

The Sannine Group, LLC The Gigabyte Lifestyle 4G is becoming real – many deployment commitments for 2010 and Significant growth of mobile bandwidth utilization. Live mobile video is becoming a reality. Machine to machine communications will demand more resources from wireless networks. Over the top players are gaining more leverage. Mobile operators are loosing “clout” to smartphone vendors, app vendors and content providers.

The Sannine Group, LLC Challenges to Network Operators Significant investment in 4G networks. Will they attain an attractive ROI? The FCC is mulling new net neutrality regulation. New 4G devices will be open => difficult to differentiate with the end device. They have become the “seamless” enabler of applications. Blamed when things go wrong. Invisible when things go right. With 3 rd party vendors delivering value add services, how can they differentiate and continue to increase ARPU?

The Sannine Group, LLC But New Opportunities Emerge Operators retain powerful tools, which they can leverage to gain a differentiated advantage: They have access to network intelligence and subscriber info  offer personalized services and applications.  Optimize billing and service quality based on usage patterns  Better demand forecasting They can control QoS They can offer truly seamless multimedia applications

The Sannine Group, LLC Some Questions we will address… How can network operators continue to differentiate and offer premium applications? How can operators achieve an attractive ROI for 4G? What strategies should operators adopt to support data demands and manage over the top providers? What is the future of app stores? Who controls the user experience? What new business models will emerge? Who will win? Why?

The Sannine Group, LLC Speakers Kittur Nagesh (Nagesh) – Director, Service Provider Marketing, Cisco Systems, Inc. – Consumer and infrastructure – How the ecosystem is evolving – Operator challenges and how they are responding. Bill Joll – President, Velocitude. – The user experience – How apps will become ubiquitous and mobile ready – The future of application stores Stu Elby - Vice President, Network Architecture, Verizon – The service provider’s perspective – How Verizon is rising to the challenge and is creating new opportunities.