Please give me resources for a trade show intelligence program 圖資三 B96106002 江如意圖資三 B96106025 詹念琪圖資三 B96106029 歐怡安.

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Presentation transcript:

Please give me resources for a trade show intelligence program 圖資三 B 江如意圖資三 B 詹念琪圖資三 B 歐怡安

What’s the problem

Intelligence

Intelligence “ The best way to put distance between you and the crowd is Bill Gates 《 Business at the Speed of Thought 》 “How you gather, manage and use information will determine whether you to do an outstanding job with information……. ” win and lose.”

Selling the Intelligence Process Knowledge management Peripheral vision →many different terms The key is that you are really “selling the intelligence process”.

Intelligence EthicalSystematic ManagementPlanningCollectionAnalysisCommunication

Intelligence can help?

Why is the capability so important? The Global intelligence Alliance(GIA) : Forces of globalization Comprehensive system

Peripheral Vision is greater

lacked sufficient capacity to detect, interpret,act on signals 2/3 had been surprised (Important, weak, ambiguous)

Early Warning System

What can we do? To avoid “surprise”

Proven Value 2006 foundation study Intelligence systems led to: New or increased revenue New product or services Cost savings/avoidance Time savings Profit increases Financial goals met

Key Intelligence Topics(KITs) Company profiles Competitive benchmarking Early warning alerts Market or industry trends Customer or supplier profile Technology assessment Economic/political analysis Executive profiles

Intelligence Trade Show

Trade Show 同性質的公司組織推銷新產品或服務增加銷售量重大決策發表聚集大量資訊

What makes it so good? Exchange & Collect information Validation information -everyone is there -verify the rumor was straightforward & quick Support KITs

The Power of Multiples How many days is the average show? 3 days

The Power of Multiples How many questions? 3 questions

How many people staff the average booth? the average booth? The Power of Multiples 3 people

How many times ? The Power of Multiples

3 3 × 3 ×× 3

What the teams can accomplish for companies ? Found venture partners Identified new markets Created new product and service opportunities Obtained new market insights Pursued sales opportunities Identified threats Obtained intelligence needed to make key decisions

Before going to a trade show Be organized More people, more information Pre-event planning Training

Careful ongoing planning AssessmentManagement Communication Intelligence Gathering

One day of a trade show intelligence program 9:00-10:00Walk about to ID plan reasonableness 10:00-11:00Development of new collection forms, plans, modification 11:00Meeting with core team – new plans 11:00-17:00Collection : show, sessions, meetings 17:00-19:00Collation of days collection 19:00-21:00Analyst meeting 21:00-22:00Report prep, prepare next day plan 22:00-23:00Report distribution

Recap Intelligence is important they need it and others are doing it Trade shows are a target rich environment for information Properly organized a lot of information & valuable intelligence Small is good!!

Q & A