Solution Briefing

No-regret moves that will pay off whatever happens, and real options that involve relatively low costs now but can be elevated to a higher level of commitment as conditions change A Platform for “Transform” Provides Agility… Source: McKinsey Global Survey Results, Putting Strategy to the Test % of respondents indicating their firms strategy is based on… Agility is the #1 element of corporate strategy Flexibility 59% Resource Reallocation 56% Market Segmentation 55% Exploring All Alternatives 54% Belief in Basic Assumptions 53% Relative Advantage 52% Future Market Conditions 46% Planning for Uncertainties 33% Data-Driven Insights TRANSFORM 59% Understanding Our Advantage

Solution Briefing “Transform” Needs Agility to Harness Cloud and Big Data Source: Putting Strategies To The Test: McKinsey Global Survey Results TRANSFORM

Solution Briefing MainframeClient/Server Cloud Economics of the Cloud How previous economic forces have impacted technology adoption TechnologyCentralized compute and storage; thin clients PCs and servers for distributed compute, storage, etc. Large DCs, ability to scale, commodity HW, devices EconomicOptimized for efficiency because of high cost Optimized for agility because of low cost Efficiency and agility an order of magnitude better Business ModelHigh upfront costs for HW and SW Perpetual licenses for OS and application SW Ability to pay as you go and only for what you use Economics forces favoring the cloud Demand-side aggregation Reduce sources of variability like: Randomness Time of day patterns Industry-specific variability Multi-resource variability Uncertain growth pattern s Multi-tenancy efficiency Fixed application labor amortization Fixed component of server utilization amortization Supply-side savings Cost of power Infrastructure labor costs Security and reliability Buying power Overall impact: Three main sources leading to economies of scale, which allow for cost savings for RUN and GROW, therefore frees up time and budget to INNOVATE TRANSFORM

Solution Briefing Cloud on Your Terms 100 1,00010,000100,000 Lowering Costs with Economies of Scale (Cloud Size, # of Servers) $8,000 $6,000 $4,000 $2,000 TCO per Server Private Cloud Public Cloud Virtualization Traditional Servers Resource pooling Elasticity self-service Metering and chargeback Global provider Unlimited scale Public Cloud Private Cloud TraditionalHighly Virtualized Data Center Enable portability YOUR JOURNEY TO THE CLOUD TRANSFORM

Solution Briefing Many workloads are ready for the cloud today… Ready for the Cloud The cloud provides a platform to customize applications that is: TRANSFORM

Solution Briefing Simplifying Cloud Computing FLEXIBILITY & CONTROL: Host services in the cloud, or integrate with on-premises applications AGILITY: Respond quickly to business needs with software and services integration EFFICIENCY: Deploy new solutions quickly, leveraging existing expertise and assets FOCUS: Invest in delivering services and value, not on managing technology infrastructure TRUST: A reliable and secure platform, hosted in best-of-class data centers around the world, provided by the leader in service and support Scalable computing Secure storage Services management Windows Azure platform integration Benefit Drivers TRANSFORM

Solution Briefing Windows Azure is an internet-scale cloud services platform hosted in Microsoft data centers around the world, proving a simple, reliable, and powerful platform for the creation of web applications and services. The Windows Azure Platform MULTIPLE DEVICES TRANSFORM

Solution Briefing Case Study Benefit Drivers:  Efficiency  Reduced costs by 75 percent by hosting in the cloud instead of on-premises  Saved critical IT resources  Focus  Improved services for residents  Trustworthy  Improved disaster recovery Situation/Solution: Faced with budget cuts, the City of Miami wanted a cost- effective, scalable solution for delivering its 311 nonemergency response application. The city developed the application on Windows Azure, taking advantage of scalable storage, processing power, and hosting provided by Microsoft. Key Advances: Efficiently implemented a scalable, trustworthy solution that helped reduce IT maintenance costs and improved the city’s ability to offer new services to residents of Miami City Government Improves Service Offerings, Cuts Costs with ”Cloud” Services Solution “Windows Azure is the future for the City of Miami IT Department.”—Conrad Salazar, Project Manager, City of Miami Organization Profile: The City of Miami encompasses approximately 36 square miles of land in southeastern Florida. Its municipal government provides a range of services to more than 425,000 citizens. TRANSFORM This reference is for informational purposes only. MICROSOFT MAKES NO WARRANTIES, EXPRESS OR IMPLIED, IN THIS SUMMARY.

Solution Briefing Case Study Benefit Drivers:  Reduced Costs  Greater IT Agility  Familiar development tools  Powerful database capabilities  A trusted platform and vendor Situation/Solution: TicketDirect wanted to improve its ability to sell tickets quickly and better manage the highly variable peak loads commonly seen when big events go on sale. TicketDirect has begun using Windows Azure to move to a cloud computing model that offers highly scalable processing and data storage capabilities and reduces hardware and IT costs. Key Advances: With a highly scalable cloud computing platform, TicketDirect can now sell tickets faster and offer a better ticketing experience for customers and venues. Ticket Seller Finds Ideal Business Solution in Hosted Computing Platform “Now we’ll be able to apply more of our internal resources to delivering an even better user experience, since we won’t have to use those resources for managing and troubleshooting hardware platforms”— Matthew Davey, Founder, TicketDirect Organization Profile: TicketDirect International, based in Dunedin, New Zealand, provides online and on-premises ticketing services for a network of 80 sporting and cultural venues in New Zealand and Australia. The company was responsible for 45 percent of professionally ticketed event sales in New Zealand in the first half of TRANSFORM This reference is for informational purposes only. MICROSOFT MAKES NO WARRANTIES, EXPRESS OR IMPLIED, IN THIS SUMMARY.

Solution Briefing LOB Application Development Efficiency Agility Focus Simplicity Faster time to market: resources are available for you to use, no need to procure, install, and deploy servers Scale up and scale down by just changing the application configuration, not the application nor the infrastructure The application is what matters, not the infrastructure: automated service management means automatic upgrades and no more patches Monitor and manage your application using your existing infrastructure Leverage what you know thanks to the support to.NET, JAVA, PHP, and Ruby Use your existing systems, apps and data sources to build new apps or extend existing apps

Solution Briefing 30,000 customers and growing Accelerating Cloud Adoption

Solution Briefing Use the Cloud to Enrich Your BI Solution and Increase Reach

Solution Briefing Benefits for Your Business Efficiency Agility Focus Simplicity Instant availability of resources Global scale Automated service management means automatic upgrades and no more patches Shift valuable resources to focus on high value areas Leverage your current investments: LOB Apps, Data, IT Knowledge, Infrastructure Reduce infrastructure and operational costs Platform as a service provided at global scale with a dependable service level agreement