1 Web Commerce Definition Benefits Impacts Other Types of Electronic Commerce.

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Presentation transcript:

1 Web Commerce Definition Benefits Impacts Other Types of Electronic Commerce

2 Web Commerce Use the international network communication capability of the Internet for marketing and selling products and service

3 Benefits - I Total automation Cost efficiency Improved customer relations Global reach for company of different size Market analysis and target marketing Virtual organization Direct Selling and Buying

4 Benefits - II Offering Customized Products On-line catalogs

5 Total Automation Integrated database to automate the business transaction, operation, and reporting systems Real time from capturing order, processing order, shipping merchandise, controlling inventory, collecting payment, and generating reports Free limited resources from routine transaction processing to decision making

6 Cost Efficiency Customer –Time –Transportation –Lower price from electronically open market Supplier –Process automation (less error, time) –Overhead (telephone, paper)

7 Improved Customer Relations On-line searching merchandise On-line answering question Up-to-date product information Electronic bulletin board for customer feedback Quick merchandise delivery

8 Global Reach for Company of Different Size Home page and embedded hypertext Leveling the playing field in terms of size and location

9 Marketing Analysis and Target Marketing Customer satisfaction of product and service Marketability of new product and service Characteristics of customer

10 Virtual Organization No physical store No geographical limitation No time limitation

11 On-line Catalogs Inexpensive Easy to update Multimedia capability

12 Direct Selling and Buying No middleman No inventory

13 Customized Products Detailed parts information for viewing On-line interactive technical discussion

14 Impacts Management team Process Security Social Legal Job market Health

15 Management Team Innovative approach Proactive approach Opportunities of new information technology to achieve business goals

16 Process Policies and procedures for the web commerce –Routine operations: monitoring, backup –Emergency situations: fire, power outage, and nature disasters Test the currency and feasibility

17 Security Policy and procedure Method –Logical –Physical Tool

18 Social Structure Computer literacy group Computer illiteracy group

19 Legal Jurisdiction Between two states Between two nations

20 Job Market –Computer technology –Training program Health –Consumer –Employee

21 Other Electronic Data Interchange CD-ROMs Screen Phones Kiosks WebTV