McGraw-Hill/Irwin Business Research Methods, 10eCopyright © 2008 by The McGraw-Hill Companies, Inc. All Rights Reserved. Chapter 4 The Business Research.

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McGraw-Hill/Irwin Business Research Methods, 10eCopyright © 2008 by The McGraw-Hill Companies, Inc. All Rights Reserved. Chapter 4 The Business Research Process: An Overview

4-2 Learning Objectives Understand … That research is decision- and dilemma- centered. That the clarified research question is the result of careful exploration and analysis and sets the direction for the research project.

4-3 Learning Objectives Understand... How value assessments and budgeting influence the process for proposing research, and ultimately, research design. What is included in research design, data collection, and data analysis. Research process problems to avoid.

4-4 PulsePoint: Research Revelations 69 The percent of U.S. households paying at least one bill online.

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