Teaching International Marketing in a blended learning modus - Didactical and Technological Concept of a Blackboard based Course University of Applied Sciences Darmstadt, Germany Prof. Dr. Ralf Schellhase

FHD, Prof. Dr. Ralf Schellhase 2 Agenda The concept of the course International Marketing The use of different technology techniques - The teaching platform (Blackboard) - Computer based training (Toolbook) - Video lectures (Lecturnity) - The virtual classroom (Netucate/edtlearning: learnlinc) The evaluation of the course The further development of the course

FHD, Prof. Dr. Ralf Schellhase 3 1. The concept of the course International Marketing University of Applied Sciences Darmstadt, Germany Diploma in International Business Administration Part time students Former course concept: International Marketing I = 6 x 4 hours on saturdays International Marketing II = 6 x 4 hours on saturdays The new hybrid concept: Blended-learning: 1/3 in-class teaching, 2/3 online teaching Live e-learning and live e-meeting

FHD, Prof. Dr. Ralf Schellhase 4 1. The concept of the course International Marketing Cognitivism => Constructivism: instructor as a consultant/coach Self directed/paced learning Interactivity between: instructor and students students Communication, Cooperation, Collaboration Groupwork, group discussions Assignments: Dicussions, Case Studies, Internet exercises International discussion groups with University of Wisconsin, Oshkosh

FHD, Prof. Dr. Ralf Schellhase 5 2. The use of different technology techniques The teaching platform (Blackboard)

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FHD, Prof. Dr. Ralf Schellhase The use of different technology techniques Video Lectures (Lecturnity) Computer Based Training (Toolbook)

FHD, Prof. Dr. Ralf Schellhase The use of different technology techniques The virtual classroom - Netucate/learnlinc Web Conferencing Software Video and Audio Interaction Hand Raising, Feedback, Text Chat, Class Agenda, Class List, Question and Answer, Glimpse Synchronized Web Browsing Streaming Powerpoint Application Sharing Shared Whiteboard

FHD, Prof. Dr. Ralf Schellhase The use of different technology techniques Netucate – Choose a virtual classroom

FHD, Prof. Dr. Ralf Schellhase The use of different technology techniques The Netucate Screen

FHD, Prof. Dr. Ralf Schellhase The use of different technology techniques The Whiteboard

FHD, Prof. Dr. Ralf Schellhase The use of different technology techniques Chat

FHD, Prof. Dr. Ralf Schellhase The evaluation of the course Overall I am satisfied with the course. 1 – strongly disagree – strongly agree Proportion in % 5,07 Mean value: 5, ,2 0 10,3 41,0 17,9 0 2,6

FHD, Prof. Dr. Ralf Schellhase The evaluation of the course Compared to a traditional course this course required more work. If you think the course did require more work, how much more as a percent? Proportion in % No15,8 Yes84,2 Up to...Proportion in % 25 %10,7 50 %50,0 75 %21,4 100 %7,2 200 %10,7

FHD, Prof. Dr. Ralf Schellhase The evaluation of the course The extra work resulted in more learning and therefore was worth the effort Mean value: 4,21 1 – strongly disagree – strongly agree ,2 3,0 9,1 15,2 30,3 15,2 6,1 Proportion in % 4,21

FHD, Prof. Dr. Ralf Schellhase The evaluation of the course I prefer such a Blended Learning Course to a traditional course Mean value: 3,56 1 – strongly disagree – strongly agree 5 2 8,1 16,2 13,5 18,9 Proportion in % 3,56 16,2 18,9 8,1

FHD, Prof. Dr. Ralf Schellhase The evaluation of the course Course Organization and Structure 1.1The course timetable is clear and understandable. 1.2The syllabus contains all necessary details. 1.3The details in the syllabus are clear and understandable. 1.4During the course I knew what task/exercise to do in due course. 7 strongly agree 1 strongly disagree

FHD, Prof. Dr. Ralf Schellhase The evaluation of the course Course Organization and Structure 1.5The course structure was clearly recognizable. 1.6The operation of the blackboard is simple and intuitive. 1.7I did not have serious technical problems with the blackboard. 1.8The grading of the overall grade is balanced. 7 strongly agree 1 strongly disagree

FHD, Prof. Dr. Ralf Schellhase The evaluation of the course I appreciate that the lecture is given in English Mean value: 4,52 1 – strongly disagree – strongly agree 5 2 2,6 13,2 Proportion in % 4,52 13,2 15,8 21,1 18,4 15,8

FHD, Prof. Dr. Ralf Schellhase 32 Course organization and structure. 1.9 The instructor gave reasons for his/her choice of books The reasons for the choice of books were clear I think the textbook is appropriate I appreciate that the lecture is given in English. 3. The evaluation of the course 7 strongly agree 1 strongly disagree

FHD, Prof. Dr. Ralf Schellhase 33 Course organization and structure In the future the discussions should be held in English In the future the assignments should be written in English New media technology was adequately used in the course I would appreciate the use of computer based training for the individual chapters. 3. The evaluation of the course 7 strongly agree 1 strongly disagree

FHD, Prof. Dr. Ralf Schellhase 34 Course organization and structure I would appreciate video lectures on CD for the individual chapters I would appreciate simultaneous online- discussions/chats The ratio of traditional lectures, self-study, and online-discussions was adequate. 3. The evaluation of the course 7 strongly agree 1 strongly disagree

FHD, Prof. Dr. Ralf Schellhase 35 The following course components are important and useful: 2.1The lectures 2.2PowerPoint slides for the individual chapters 2.3Online-discussions/discussion forum (asynchronous) 2.4Case Studies (team work) 3. The evaluation of the course 7 strongly agree 1 strongly disagree

FHD, Prof. Dr. Ralf Schellhase 36 The following course components are important and useful: 2.5Homework (individual work) 2.6Self-study of the course contents from the textbook 2.7Individual discussions/mails with the instructor 3. The evaluation of the course 7 strongly agree 1 strongly disagree

FHD, Prof. Dr. Ralf Schellhase 37 Instructor 3.1The instructor explained the learning objectives of the course. 3.2The instructor made the requirements for a successful course participation clear. 3.3The instructor gave understandable answers to questions about the course contents. 3.4The instructor answered s in a timely maner. 3.5The instructors answers contributed to the clarification of open questions. 3. The evaluation of the course 7 strongly agree 1 strongly disagree

FHD, Prof. Dr. Ralf Schellhase 38 Instructor 3.6 The instructor encouraged the students to bring in his/her own ideas and contributions. 3.7 The instructor was friendly and open-minded with the students. 3.8 The instructor dealt with the students´ opinions/ideas in a constructive way. 3.9 The lecturer should take part in the online- discussions The instructor should add topical articles to the blackboard more frequently. 3. The evaluation of the course 7 strongly agree 1 strongly disagree

FHD, Prof. Dr. Ralf Schellhase 39 Assignments 4.1The assignments has an adequate level of difficulty. 4.2The assignments contributed to the understanding of the course contents. 4.3The tasks descriptions of the assignments were clear. 4.4The grading of the assignments was done in a timely manner. 4.5In the discussions open questions about the course content could be answered. 3. The evaluation of the course 7 strongly agree 1 strongly disagree

FHD, Prof. Dr. Ralf Schellhase 40 Assignments 4.6The discussion topics were interesting. 4.7The discussions contributed to understanding the course content. 4.8I enjoyed the discussions. 4.9It would be better to break into smaller groups for discussions. 3. The evaluation of the course 7 strongly agree 1 strongly disagree

FHD, Prof. Dr. Ralf Schellhase 41 Through the employment of the blackboard as the replacement for traditional lectures the social aspects of the studies are neglected the studies are made to anonymous I have fewer opportunities to ask questions. 3. The evaluation of the course 7 strongly agree 1 strongly disagree

FHD, Prof. Dr. Ralf Schellhase 42 Through the employment of the blackboard as the replacement for traditional lectures I can organize my learning time more freely/ independently I can freely pace myself through the material I can have better discussions with my fellow students.. 3. The evaluation of the course 7 strongly agree 1 strongly disagree

FHD, Prof. Dr. Ralf Schellhase 43 Overall Satisfaction 6.4The extra work resulted in a greater learning success and was therefore worth the effort. 6.5I prefer such a Blended Learning Course to a traditional course. 3. The evaluation of the course 7 strongly agree 1 strongly disagree

FHD, Prof. Dr. Ralf Schellhase The evaluation of the course AgeProportion in % years years years years5.7 Anteil in % Private access39.5 Access at work28.9 Both31.6

FHD, Prof. Dr. Ralf Schellhase The further development of the course Intensive use of the virtual classroom Production of CBTs for selected chapters Production of videos for every chapter Integration of discussions with business people Discussions with students from University of Wisconsin, Oshkosh Web based evaluation