Using Sports to Market Products. Audience Typical Young market-X Games Baby Boomers-personal fitness.

Slides:

Advertisements

Similar presentations

1.07 Employ sales-promotion activities to inform or remind customers of business/product.

Advertisements

Sponsorships HSS 3000/5263 Sport Marketing Dr. Brian Turner.

Sports Marketing Standard 1.4 The Event Triangle.

Sports Distribution 2.2 Event & Media Distribution.

SEM A - Promotion PE - Employ sales-promotion activities to inform or remind customers of business/product PI – Explain the nature of sponsorship.

Ch  Market Segment- A group of people who have the ability and the desire to purchase a specific product.  First step in the marketing mix is.

What is Marketing?.

© SOUTH-WESTERN/THOMSON SPORTS AND ENTERTAINMENT MARKETING CHAPTER 4SLIDE 1 CHAPTER 4 CHAPTER 4 Marketing Products and Services Through Sports

4550: Sponsorship Dr. Campbell 3/3/05 (– 3/8/05).

6.01 Explain the concept of sponsorship.. Sponsor A business, person or organization that finances a sports or entertainment entity.

6.01. Describe sponsor, sponsee and sponsorships.  A sponsor is a business, person or organization that finances a sports or entertainment entity. 

SPORTS AND ENTERTAINMENT MARKETING

© SOUTH-WESTERN/THOMSON SPORTS AND ENTERTAINMENT MARKETING CHAPTER 4SLIDE 1 CHAPTER 4 CHAPTER 4 Marketing Products and Services Through Sports

The Two C’s of Marketing

Unit 6 - Promotion.  There are many forms of advertising to fit all kinds of budgets.  A large company such as Procter & Gamble typically spends 25.

Sponsorship.  Sponsor-A person, organization or business that gives money or donates products and services to another person, org, or event in exchange.

6.01 Explain the concept of sponsorship.. Sponsor A business, person or organization that finances a sports or entertainment entity.

Sports and Entertainment Marketing Ethics Copyright © Texas Education Agency, All rights reserved. Copyright © Texas Education Agency, All.

Chapter 4 Marketing Products and Services Through Sports.

Marketing Plans Created By Memory Reed Promoting Your Products ·Promotion – communicating with a customer through advertising, publicity, sales.

For use only with Duncan texts. © 2005 McGraw-Hill Companies, Inc. McGraw-Hill/Irwin Experiential Contact: Events, Sponsorships, & Customer Service.

Sports Marketing: A Strategic Perspective

P’s Sports Marketing Entertainment Marketing Core Standards Catch all.

Market Research Sports Marketing. Market Research  The process of systematically collecting, recording, analyzing, and presenting data related to marketing.

What are the five steps of developing a promotional plan? Bell Ringer.

Using Sports To Market Products.  Wheaties  1936 athletes became a permanent fixture  Lou Gehrig  Considered a great honor  Some athletes have it.

6.01 Explain the concept of sponsorship.. Sponsor A business, person or organization that finances a sports or entertainment entity.

Hello! Chapter 4 Marketing Products and Services Through Sports Wheaties Project.

MARKET SEGMENTATION STANDARD 2. MARKET SEGMENTATION The process of subdividing a market into distinct subsets of customers that behave in the same way.

SEM PI – Explain the nature of sponsorship in the sports/event/entertainment industries.

1.06 SPONSORSHIP.

Copyright © 2014 by John Wiley & Sons, Inc. All rights reserved. Working with Broadcasters Sports Event Management and Marketing Playbook Play 13.

SEM I 1.07 Sponsorships. Define Sponsorship Sponsorship: underwriting an event for the purpose of gaining a positive association for a brand with the.

1.07 Sponsorships. Term Sponsorship: underwriting an event for the purpose of gaining a positive association for a brand with the participants and/or.

Sports & Entertainment Marketing Mr. Bernstein Sports Marketing pp 9-12 February 21, 2013.

SPONSORSHIP NIKE is sticking with Tiger. Sponsor A person, organization, or business that gives money or donates products and services to another person,

–What is sponsorship?. Sponsorship is a form of marketing in which companies attach their name, brand, or logo to an event for the purpose of achieving.

5.03 Discuss the use and importance of Sponsorships and Endorsements.

QUALITIES OF A SUCCESSFUL BUSINESS. Responding to Change We saw in the previous unit that Canadian Business is changing in several ways – Technology –

Sports Marketing Chapter 1.2.  Different sports compete for fan loyalty and revenue. College, professional, and amateur sports all want apiece of the.

Aim: Sponsorship Do Now: Who in your town would be a good sponsor for high school athletics? Why? Name 3 companies.

Aim: Using Sports to Market Products

USING SPORTS TO MARKET PRODUCTS 4.1. A wide range of demographic groups enjoy sports. The young market flocks to the X Games. Baby boomers with hearty.

Maximizing Revenue with Analytics. Class Overview 1 How Do Sports Organizations Make Money? Examining the six primary sources of revenue. How Can Sports.

Written by: Stacey Orr Georgia CTAE Resource Network 2010.

6.01 Explain the concept of sponsorship.. Sponsor A business, person or organization that finances a sports or entertainment entity.

Sports, Entertainment, and Recreational Marketing An Introduction to One of the Fastest Growing Industries.

Is there one group that still needs to present? Chapter 4 Marketing Products and Services Through Sports.

Chapter 4 Marketing Products and Services Through Sports.

EVENT DISTRIBUTION Sports Entertainment and Recreation Marketing.

Sports Promotion. P P P P The Marketing Mix—The Four Ps 2 involve the goods, services, or ideas used to satisfy consumer needs. Product Decisions involve.

SPONSORSHIP Chapter 4. Sponsor  Person, organization or business that gives money or donates products to a group or team in exchange for public recognition.

Sports & Entertainment Marketing Mr. Bernstein Sponsorship, pp April 2, 2013.

Sports and Entertainment Marketing SPONSORSHIP & ENDORSMENT.

I AM… I have been a professional ___________ for ____ years. Family life…. I have several endorsement deals including… I make… Something interesting….

Sports and Entertainment Marketing

Sports and Entertainment Marketing 1

Entertainment Marketing

5.03 Discuss the use and importance of Sponsorships and Endorsements

Sports and Entertainment Marketing 1

1.07 Explain the concept of sponsorship.

Sports Marketing Lesson Plan Day 10

Explain the nature of SPONSORSHIP

SPORTS AND ENTERTAINMENT

WF Sports & Entertainment Marketing II

Promoting in Sports and Entertainment

5.03 Discuss the use and importance of Sponsorships and Endorsements

Corporate & nonprofit partnerships

Marketing Through Sports

Presentation transcript:

Using Sports to Market Products

Audience Typical Young market-X Games Baby Boomers-personal fitness

Stats Golfers million million Sports Programming hours ,800 hours Before cable expansion

Why are sports so powerful? More money is spent on sports than any other recreational pursuit Mental energy Emotional ties Green Bay Packers vs. Bears Cleveland Browns-hate mail and bomb threats New Markets-Women Sports Women make 80% of all buying decisions Spend $5 billion/year on sports wear in 29 vs in 3

How Companies Decide Hire outside firms Some have own sports marketing group ESPN Chilton Sports Poll Largest firm Demographic data Advice on how to attract a market

What is a sponsor? A person, organization, or business that gives money or donates products and services to another person, organization, or event in exchange for public recognition USA GymnasticsPGA Olympic Total Partners

The X Games Who were the sponsors? Why?

Nokia Sugar Bowl Who are the sponsors? Why

Why Sponsor? Increase sales Introduce new product Compete for many customers in one place Identify with target market Earn goodwill Commitment to community Enter new markets Entertain clients or customers Enhance companies image

What do sponsors need? A return-a profit ($) from the sponsorship