ALFRED NOBEL UNIVERSITY, DNIPROPETROVSK DEPARTMENT OF INTERNATIONAL ECONOMY AND ECONOMIC THEORY Vira BLYSHCHIK PROSPECTS FOR THE INTERNATIONAL COMPETITIVENESS OF UKRAINE IN THE FIELD OF MEDICAL SERVICES ABSTRACT OF DIPLOMA PROJECT Scientific supervisorDoctor of Economics, Full Professor A. O. Zadoya Language consultant Senior Lecturer S. I. Medynska Dnipropetrovsk 2015

1. Theoretical basis of international competitiveness evaluation of institutions in a healthcare sphere. 2. Analysis of the Clinic of JSC Interpipe NTRP and assessment of its opportunities on the foreign markets. 3. Ways of improving international competitiveness of the Clinic of JSC Interpipe NTRP.

The purpose of the diploma research is to identify the main directions for further development of the medical services sector in Ukraine in terms of international standards, systemize the most competitive areas of the medical sector and identify key issues of state regulation for the sector of health care. The object of the investigation is the subdivision of JSC Interpipe NTRP called Separate Division "Clinic of JSC Interpipe NTRP". The subject of the investigation is competitiveness of Ukraine in the field of medical services.

1. Theoretical basis of international competitiveness evaluation of institutions in a healthcare sphere Task 1 - profitability. Task 2 - quality. Task 3 - management. Task 4 - sales. Task 5 - discipline. International market strategy is drawn up at the following levels: corporate; divisional; business (through which it will compete); functional (the elements). Strategies of local unit leadership, global niche strategy, creative strategy, adaptation strategy, strategy of technological jump, strategy of adapted prices.

2. Analysis of the Clinic of JSC Interpipe NTRP and assessment of its opportunities on the foreign markets. Clinic of JSC Interpipe NTRP provides the following services: Medical examinations for drivers to corporations that are entitled to driving enterprise; Paramedical services (provided medical assistant on enterprises); Preventive medical examination (systematic monitoring of workers' health); Therapist and gynecologist; Otolaryngologist; Services of surgeons; Services of a neurologist (vibration sensitivity); Services of an optometrist; Services of a dermatologist; Dental services; Room of audiometry; Biochemical and clinical studies of blood; Endoscopy; Roentgenology; Electrocardiography. 600 services per day2800 clients per day

2. Analysis of the Clinic of JSC Interpipe NTRP and assessment of its opportunities on the foreign markets. SWOT-analysis Positive impactNegative impact Internal environmentStrengths the number, variety and quality of services; skilled human resources; low prices; training and instructing of junior staff by the experts of the medical center Weaknesses outdated technology; lack of staff; high level of expenditure; low wages; a low advertising budget; a low amount of working capital External environmenta large market share in providing preventive medical examinations in Dnipropetrovsk and Dnipropetrovsk region; knowledge of foreign markets and consumers; development of the global economy social and political instability; inflation; legislation; appearance of foreign competitors Group of clinics BAINDYRAmerican hospital in Dubai

3. Ways of improving international competitiveness of the Clinic of JSC Interpipe NTRP Using new technologies and participation in medical educational seminars, online conferences. New standards in education for doctors and nurses Making a gradual increase in wages Improving the efficiency of budget spending Higher prices for paid services PR-development: It is necessary to develop a medical center logo It will be appropriate to create group pages in different social networks It is a good idea to use Doodle video It is necessary to develop an electronic system for forming a timetable and create an electronic catalog Business angel can expect a 22% return on investment.

3. Ways of improving international competitiveness of the Clinic of JSC Interpipe NTRP Ways for investments* The cost of equipment = Costs of building repair works The costs of creating a computer network = The costs of additional equipment The cost of clothes and footwear for personnel The cost of landscaping the park near the clinic and parking = ∑

3. Ways of improving international competitiveness of the Clinic of JSC Interpipe NTRP 1). The discount rate: d(t) = r(t) / (1+ r(t)) d(t) =20%/(1+20%)=0.2/(1+0.2)= 0.2/1.2=0.166=0.17; і = (1+Hn)х(1+π)x(1+rk)-1 і = (1+20%) х(1+15%) х(1+10%)-1=(1+0.2) х(1+0,15) х(1+0.1)-1=0.518; х 1.518= ). NPV – Net Present Value NPV=( :1.518) = NPV1= :1.518= NPV2= :(1.518)2= :2.3043= NPV3= :(1.518)3= : 3.498= NPV4= :(1.518)4= : = NPV5= :(1.518)5= : = NPV6= :(1.518)6= : = NPV7= :(1.518)7= : = NPV= = – = >0 - international project should be taken, because the cost (value) of rise will increase the stock price = – total revenue :7= UAH – average sum of earnings : = = 5 years – payback period

3. Ways of improving international competitiveness of the Clinic of JSC Interpipe NTRP Initial data for analysis of the effectiveness of investments IndicatorsYears 1(2015) Investments Profit Costs of services Profit balance Income tax 18% Net profit

Present and future value of cash flows for the project* YearsInvestments ( :7) Net profitDepreciationCash flowDiscount rate Investments ( ІТВ) *