Results from: Promotional Products Monitor and Promotional Products Impact Study 2013/14 PSI Press Conference January 8, 2014 Patrick Politze Chairman, GWW, General Association of the German Promotional Products Industry President, BWL, German Association of Promotional Articles Suppliers

Promotional products revenue development (in EUR bn) 94% Question 8: What are your expenditures for promotional products in the current fiscal year 2013? basis: N=324.  With EUR billion, the promotional products industry came in slightly below the prior-year result. TOTAL Trend line Patrick Politze PSI Press Conference Promotional Products Monitor 2013/14

Promotional products revenue development by size of enterprise (in EUR bn) 94% Question 8: What are your expenditures for promotional products in the current fiscal year 2013?  Promotional product spending by microenterprises and small businesses falls to 2.68 bn  But upward revenue development trend among medium-sized and large enterprises Small enterprises (0-49 employees) trend line middle-/big enterprises (50+ employees) trend line basis: N= Employees n=69, Employees n=81, Employees n=83, 250+ Employees n=91. Patrick Politze PSI Press Conference Promotional Products Monitor 2013/14

Future expenditure development for promotional products 94% basis: N=324. Question 11: And what is your forecast for the development of promotional product spending in your company over the next five years? (aided) + Will rise strongly +Will rise = Will remain constant -Will decline - Will decline strongly  Companies anticipate with constant promotional product spending. Patrick Politze PSI Press Conference Promotional Products Monitor 2013/14

Spread promotional products dominate – more than one third of enterprises apply promotional gifts 94% Basis: N=324. Question 3: Are the promotional products you apply…? (aided) … spread promotional products up to 10,00 € … present promotional products between 10,00 € and 35,00€ … Present promotional products 35,00 € and more Question 4: Which of them do you apply most often? (aided) If more were mentioned: Patrick Politze PSI Press Conference Promotional Products Monitor 2013/14

Lasting effects on brand image and awareness are the most important reasons for using promotional gifts Basis: N=324. Question 5: I will now list some of the reasons why people might use promotional products in their enterprise. Please tell me which of these reasons apply to your company. (aided) … the customer uses the promotional product repeatedly. And so the advertising effect is long-lasting … they positively affect our corporate image … we are thereby able to increase the level of awareness of our company … promotional products offer a good price- performance ratio … excellent promotional product quality is also reflected in the customer’s perception of our products/services … this creates stronger bonds between our customers and our company … the used promotional products fit our company/products particularly well … this leads to superior advertising effects compared to other means of advertising … customers pay lots of attention to the promotional product … we thereby gain new customers We use promotional products in our company because … Comparative value % 46% 55% 39% 48% Patrick Politze PSI Press Conference Promotional Products Monitor 2013/14

Impact of Promotional Product study 2013/2014

bureau- and stationery, e.g.: household, e.g.: tools, e.g.: textiles, e.g.: grocery, e.g.: Analysis of promotional products Patrick Politze PSI Press Conference Impact of Promotional Product study 2013/2014

The high memory quote can be confirmed in 2013: Question 2: Please tell me whether you own any of these promotional products. (aided; 11 promotional products were given) Basis: N=1.000 (2013); N=2.002 (2011). Own one of these promotional products Do not own one of these promotional products Own a promotional product Do not own a promotional product Mio3.46 Mio Mio4.23 Mio Expansion from whole population older than 14 years Patrick Politze PSI Press Conference Impact of Promotional Product study 2013/2014

Promotional products have long-lasting effects: Nearly half of promotional products have been in use for over a year already. Basis: N=949. long-lasting advertising effects: promotional products are often in the ownership of the recipient for more than 1 year. 2011: 25% 2011: 20% 2011: 18% 2011: 37% Question 3: Since when do you own these promotional products? (aided) Patrick Politze PSI Press Conference Impact of Promotional Product study 2013/2014

Promotional products are used by the recipients: I use promotional products: Basis: N=949. I don‘ t use promotional products Patrick Politze PSI Press Conference Impact of Promotional Product study 2013/2014

Promotional products attract more people than television or daily press does. range of promotional products on an average day *promotional products total ***television **daily press **radio **poster *Basis: N=949. Range was calculated from the chance of advertising contact (=Use) of a promotional product per day.**Source: ma 2013 (data for poster= average from different poster sizes). ***Source: AGF/GfK 2012  High range: Promotional products reach 80% of the population over 14 years (on an average day). Patrick Politze PSI Press Conference Impact of Promotional Product study 2013/2014

Recall of promotional products in benchmark *Source:Dima Werbeartikelstudie. ** Source RMS (Data lies between 25% und 38%), ***Source: ARF, **** Source: BVDW I remember the name of the advertising company using promotional products: *promotional products total ****magazines  High advertising recall: the recall by using promotional products is twice as high in comparison to magazines. ***TV **radio Patrick Politze PSI Press Conference Impact of Promotional Product study 2013/2014

Thank you very much for your attention! Have a successful PSI 2014!