ACA Public Education Campaign in West Virginia: What We Did What We Learned and Where Do We Go from Here

2 What We Did 11 town meetings across the state. Everything from single payers to Chamber of Commerce. 11 town meetings across the state. Everything from single payers to Chamber of Commerce. Additional targets Additional targets Seniors Seniors Labor Labor Faith-based community Faith-based community African American Community African American Community Small businesses Small businesses Materials: A Guide to National Health Care Reform Materials: A Guide to National Health Care Reform

3 What We Did Continued Health Care Reform Summit on August 30th and 31st Health Care Reform Summit on August 30th and 31st Kathleen Stoll Kathleen Stoll Jocelyn Moore Jocelyn Moore Ken Thorpe Ken Thorpe Brian Rosman Brian Rosman Dr. Fred Ralston Dr. Fred Ralston

4 Lessons Learned ACA is very complex, and difficult to explain. ACA is very complex, and difficult to explain. Set the tone of the meeting at the very beginning. Set the tone of the meeting at the very beginning. Reasonable, diverse panelist adds creditability Reasonable, diverse panelist adds creditability Just the facts. No spin. Just the facts. No spin. I dont know is a legitimate answer I dont know is a legitimate answer

5 Lessons Learned Continued Medicare supplemental policies greatly complicates messaging to seniors Medicare supplemental policies greatly complicates messaging to seniors Seniors are interested in more than Medicare changes Seniors are interested in more than Medicare changes Professional public relations is a worthwhile investment Professional public relations is a worthwhile investment Newspapers and talk radio were our media of choice Newspapers and talk radio were our media of choice

6 Where Do We Go from Here SHAP grant: $35 million over 6 years. SHAP grant: $35 million over 6 years. Start state level exchange for the uninsured by July 1, Start state level exchange for the uninsured by July 1, Significant stakeholder involvement, including consumers: town meetings across the state, and four different workgroups. Significant stakeholder involvement, including consumers: town meetings across the state, and four different workgroups.

7 WVAHC Convened the Implementation Coalition Consumers Consumers AFL-CIO AFL-CIO AARP West Virginia AARP West Virginia West Virginia Center on Budget and Policy West Virginia Center on Budget and Policy West Virginia Council of Churches West Virginia Council of Churches Partnership of African American Churches Partnership of African American Churches West Virginia – Citizen Action Group West Virginia – Citizen Action Group NASW NASW Chamber of Commerce Chamber of Commerce

8 Provider Organizations West Virginia Primary Care Association West Virginia Primary Care Association West Virginia Nurses Association West Virginia Nurses Association West Virginia Hospital Association West Virginia Hospital Association West Virginia State Medical Association West Virginia State Medical Association

9 Agencies GOHELP GOHELP Office of the Insurance Commission Office of the Insurance Commission Medicaid Medicaid Bureau of Public Health and local Health Departments Bureau of Public Health and local Health Departments West Virginia Health Care Authority West Virginia Health Care Authority West Virginia CHIP West Virginia CHIP PEIA PEIA

10 Implementation Coalition Workgroups: Workgroups: The health exchanges The health exchanges Enroll West Virginia Enroll West Virginia Public Health Public Health Communications: Train the trainer Communications: Train the trainer Legislation Legislation Grants Grants

11 Implementation Coalition Collaborative effort designed to develop a strategic plan for implementation. Will it work? Well have to see. But there is no other process that has such diversity. Collaborative effort designed to develop a strategic plan for implementation. Will it work? Well have to see. But there is no other process that has such diversity.

12 Contact Information Perry Bryant (304) West Virginians for Affordable Health Care 1544 Lee Street Charleston, West Virginia