Introduction to the Orion Star Data Chapter 3 Introduction to the Orion Star Data

Section 3.1 Overview

Course Data The data used in this course is from Orion Star Sports & Outdoors, which is a fictitious retail company selling sports and outdoor products has retail stores in many countries throughout the world sells products in retail stores, through catalog mail orders, and over the Internet utilizes the Orion Star Club to track purchases, enabling analyses of buying patterns and providing a basis for CRM activities and targeted product offerings.

Orion Star – Organization The Orion Star organization hierarchy has several levels: country company department group.

Orion Star – Employees Information stored for each employee includes: employee ID job title hire date termination date address gender salary.

Orion Star – Merchandise Approximately 5,500 different sports and outdoors products are offered at Orion Star. The products are organized into the hierarchy of: product line product category product group product.

Orion Star – Merchandise Each product has a cost and sales price. Price change history is maintained by recording start and end dates for each price. All prices are in U.S. dollars.

Orion Star – Customers Orion Star has approximately 100,000 customers spread across many countries. Customer address information is stored in a number of tables and includes street city state postal code country.

Orion Star – Orders Most of the approximately 750,000 orders are sales to Orion Star Club members for whom customer information is recorded. Each order contains one or more order lines (one line per product purchased).

Orion Star – Suppliers All of the Orion Star products have a pointer to a supplier. There are 64 suppliers, based in different countries, but only one supplier per product.

Orion Star Information Consumers There are many people and groups at Orion Star who use SAS software, including information systems business users management and C-level executives.

Section 3.2 Data Models

Orion Star – Data Models The Orion Star data is organized two ways: Normalized (relational) model represents the extracts from OLTP, ERP, and other systems. This data can be transformed, cleansed, and loaded into a data warehouse. Dimensional model represents a data warehouse that consists of a star schema design. This data is well suited for use in business intelligence applications and for ad hoc querying and reporting. ...

The Normalized (Relational) Data Model

The Dimensional Data Model

Section 3.3 Case Study

Case Study Scenario The remainder of this course uses the SAS BI Client Tools in a case study scenario to build the Orion Star Marketing Data Mart by defining data libraries registering source tables defining target tables creating ETL jobs creating OLAP cubes.

Case Study Scenario Once the Marketing Data Mart is built, it is used to create stored processes view and analyze data create information maps create reports use the information delivery portal.

Case Study Scenario Flowchart Register Source Tables Define Data Libraries Create ETL Jobs Target Tables Create OLAP Cubes View and Analyze Data Create Stored Processes Create Reports Create Information Maps Use the Information Delivery Portal Metadata