MP512ST / MP522ST Product Introduction

BenQ Confidential (4/01/2008)  2008, BenQ Corporation Agenda Market update Product Concept Target Segment STP & Value proposition Specification briefing Product features Competitor analysis

BenQ Confidential (4/01/2008)  2008, BenQ Corporation Projector Resolution Trends (DTC, Feb). 54%63%68%67%64%60%57% 35%26% 15% 11% 9% 11% 12% 6% 8% 10%11% 12% The XGA is still the mainstream trend in business projector market, SXGA still occupied around 10% of overall market share, ranking 2 nd.

BenQ Confidential (4/01/2008)  2008, BenQ Corporation Projector Brightness Trends (DTC, 2008-Feb.) 38%39%40% 49%50%54% 53% 20% 21% 19%17%12% 11% 21%18% 17%16% 25% 26% 10%9% 7% 6% 7%8%10%13% 2000 ~ 2499 Lumens is considered as mainstream projector, the MP512ST and MP522ST belong to the mainstream category.

BenQ Confidential (4/01/2008)  2008, BenQ Corporation Market Growth Trend Short Throw : A New Projector Era is Coming

BenQ Confidential (4/01/2008)  2008, BenQ Corporation Projector Short Throw Trends (Mirror Type vs Lens Type) (Techno, 2008-Feb.) 38%39%40% 49%50%54% 53% 20% 21% 19%17%12% 11% 21%18% 17%16% 25% 26% 10%9% 7% 6% 7%8%10%13%

BenQ Confidential (4/01/2008)  2008, BenQ Corporation Product Concept

BenQ Confidential (4/01/2008)  2008, BenQ Corporation MP5 Series ID Concept The design provides the audience sitting behind the projector delightful visuals. BenQ Lifestyle Design Center (LDC) has broken out of the traditional mold design and placed design focus on the back of the projector, giving the MP5X a full, curvaceous figure and a nice behind.

BenQ Confidential (4/01/2008)  2008, BenQ Corporation MP522 ST – Mainstream XGA, 50% for small meeting rooms or Soho offices 50% for educational institutions The BenQ Short-throw projector MP512 ST – SVGA 85% for Home (Gamer) 15% for commercial, salespeople, SoHo offices

BenQ Confidential (4/01/2008)  2008, BenQ Corporation Target Segment

BenQ Confidential (4/01/2008)  2008, BenQ Corporation Projector Market Segmentation Business EducationHome/ Consumer Communicate ideas clearly and accurately Mobile: Light weight, Professional, stylish & appealing SMB/ SOHO: Low price Corporate: Good performance Auditorium: High brightness Fulfill versatile demands from education market Mobile: Light weight, fast operation K12: Low price, anti-theft anti-dust Higher Education: Best C/P ratio, anti-theft anti-dust Auditorium: High brightness, anti-theft anti-dust Bring enjoyment to everyone Home Cinema: -- Ultimate visual enjoyment Elegant ID Professional Inputs Dedicated video optical engine Leading contrast Home Entertainment: -- big screen for family Home ID Rich AV connectivity Spec oriented (Best C/P) Brightness > 1500 lm Personal – big screen, everywhere Fashionable ID Extremely small Super close projection MP522 STMP512 ST Business Communicate ideas clearly and accurately Mobile: Light weight, Professional, stylish & appealing SMB/ SOHO: Low price Corporate: Good performance Auditorium: High brightness

BenQ Confidential (4/01/2008)  2008, BenQ Corporation Short Throw Market Potential Education Market More & more educational buyers who request short-throw capability as the basic specification Commercial / Small business Free space constraints Tap new business opportunities from users who are unhappy with limitations of traditional projectors Home / Gaming To achieve big screen enjoyment without space constraints. Public Display Free space constraints & create more business opportunities through image displays in stores and information boards

BenQ Confidential (4/01/2008)  2008, BenQ Corporation MP512 ST SVGA / 2,200 AL 2m Short-Throw Projector TA and Channel Type Consumer Retails Tender Case Commercial MP522 ST XGA / 2,000 AL 2m MP771 XGA / 3000 AL

BenQ Confidential (4/01/2008)  2008, BenQ Corporation Target Segments Profile  Who buys short-throw projectors: Home (Gamer) - MP512ST (Suitable for Wii application) Education (Professor/ Teacher) – MP522ST (Suitable for Elementary/Middle Schools) Commercials (SOHO / Sales / Small meeting Room) - MP522ST (Suitable for small offices or meeting rooms); MP512ST (Suitable for SOHO use)  Why do they use short-throw projectors : No more throw distance concern in small meeting rooms or living room Free shadows on whiteboard or display screen Presenter can avoid glare from projector Public display – able to project large images within small spaces to build up atmosphere  What do they care: No space concern & can get big images Easy-to-use, maintain & operate Cool & affordable  Where do they buy: Retail sellers OA/ IT dealer

BenQ Confidential (4/01/2008)  2008, BenQ Corporation STP & Value Proposition

BenQ Confidential (4/01/2008)  2008, BenQ Corporation MP512 / MP522 Value Proposition Short projection distance; Big Projected Image. Brings you a novel projection experience MP512ST 50% for small meeting room or Soho offices 50% for educational institution Short-throw distance XGA resolution Speaker 5Wx1 85% for Home (Gamer) 15% for commercial, salespeople, SoHo offices Short-throw distance SVGA Speaker 5Wx 2 HDMI connector Sleek white color ID Short Throw Distance: 1m The projection distance is half of the traditional projector MP522ST

BenQ Confidential (4/01/2008)  2008, BenQ Corporation User Benefit of Short Throw Projectors -Enjoy the big visual experience with half the required distance -Have better flexibility in choosing your projection locations Zero Space Constrains -Keep the projector light from shining directly into your eyes -Allow you to keep your focus on your audience Zero Eye-Blinding Lights -Keep away the shadows that interrupt your presentations -The audience can move freely without worrying about coming between the projectorand screen Zero Disruptions

BenQ Confidential (4/01/2008)  2008, BenQ Corporation Applications of Short Throw Projectors Improved Home Entertainment / Home Theaters Interactive Classroom Flexible Meeting Space Display Showcase Exhibition Halls

BenQ Confidential (4/01/2008)  2008, BenQ Corporation Sense the COLOR Sense the THOUGHTFULNESS Product Features Short Throw

BenQ Confidential (4/01/2008)  2008, BenQ Corporation Benefit Tree Short-throw Projector MP522 ST XGA 5Wx 1 Speaker BrilliantColor Wall Color Correction Closed Caption FAQ Lamp Care MP512 ST SVGA 1m 5W x2 Speaker BrilliantColor Wall Color Correction Closed Caption HDMI

BenQ Confidential (4/01/2008)  2008, BenQ Corporation Product Specifications of MP512 ST  SVGA 0.55” 2xLVDS DMD  2200 ANSI Lumens  SVGA Native Resolution (800 x 600)  2500:1 High Contrast Ratio  Dimension(WxHxD): 255 x 90 x 214 (mm )  Philips 185W/150W x 1  2000/3000 hrs Lamp Life (Normal/Eco.)  2m (4:3 Diagonal)  Zoom ratio: Fixed  Throw ratio: 1.0  Projection Offset: 110% ± 5%  Weight: < 2.5 Kg  Noise level(typ.): 31/26 dB(Normal/Eco.)

BenQ Confidential (4/01/2008)  2008, BenQ Corporation Key Features of MP512 ST  Throw Ratio 1.0  HDMI x 1  5W Speakers x 2  BrilliantColor TM  3D Color Management  Wall Color Correction  Quick Auto Search  Panel Key Lock  High altitude mode  Blank (Eco mode)  Lamp Care  11 sets of picture mode  Security password  Resolution reminder  Presentation Timer  Closed Captioning  Baud Rate Change  Standby D-Sub Output  FAQ Function

BenQ Confidential (4/01/2008)  2008, BenQ Corporation Product Specifications of MP522 ST  XGA 0.55” 2xLVDS DMD  2000 ANSI Lumens  XGA Native Resolution (1024x768)  1,000: 1 High Contrast Ratio  Dimension(WxHxD): 255 x 90 x 214 (mm )  Philips 185W/150W x 1  2000/3000 hrs Lamp Life (Normal/Eco.)  2m (4:3 Diagonal)  Zoom Ratio: Fixed  Throw Ratio: 1.0  Projection Offset: 110% ± 5%  Weight: < 2.5 Kg  Noise level(typ.): 31/26 dB(Normal/Eco.)

BenQ Confidential (4/01/2008)  2008, BenQ Corporation Key Features of MP522 ST  Throw Ratio 1.0  BrilliantColor TM  3D Color Management  Wall Color Correction  Quick Auto Search  Panel Key Lock  High altitude mode  Blank (Eco mode)  Lamp Care  11 sets of picture mode  Security password  Resolution reminder  Presentation Timer  Closed Captioning  Baud Rate Change  Standby D-Sub Output  FAQ Function

BenQ Confidential (4/01/2008)  2008, BenQ Corporation Sense the COLOR Sense the THOUGHTFULNESS Product Features Short Throw

BenQ Confidential (4/01/2008)  2008, BenQ Corporation System Type of Short Throw Projectors System TypeLens TypeMirror Type Lens Structure Varies combinations of lens with an aspherical outer lens Reflective Mirror + series aspherical projection lens Lens Type and Mirror Type are the two different system designs of short throw projectors. Aspheriac al lens Reflectiv e Mirror Projection Lens

BenQ Confidential (4/01/2008)  2008, BenQ Corporation Lens Type: BenQ Lens Structure DMD Projection Lens The difference between traditional projector & Len type short-throw projector is the large aspherical outer lens.

BenQ Confidential (4/01/2008)  2008, BenQ Corporation Lens Type : Tradition Projector & Short-throw Projector Traditional Projector Short-Throw Projector (MP512 ST)

BenQ Confidential (4/01/2008)  2008, BenQ Corporation Reflective Mirror Projection Lens Main system (Lamp, PCBAs) Mirror Type: Sanyo PLC-XL50 system layout

BenQ Confidential (4/01/2008)  2008, BenQ Corporation Mirror Type : Hitachi CP-A100 system layout-1

BenQ Confidential (4/01/2008)  2008, BenQ Corporation Hitachi CP-A100 system layout-2 Projection Lens Reflectiv e Mirror OPT Engin e Lamp LCD Panel

BenQ Confidential (4/01/2008)  2008, BenQ Corporation Lens type v.s. Mirror type System TypeLens TypeMirror Type Lens Structure Varies combinations of lens with an aspherical outer lens Reflective Mirror + series aspherical projection lens DimensionCompactBulky WeightLightHeavy Max Projection Image (based on current market) Max 300 inch (Depends on design) Max 100 inch Throw Ratio Half of traditional projector Ultra short throw distance PriceCompetitiveExpensive

BenQ Confidential (July/2007)  2007, BenQ Corporation Sense the COLOR Sense the THOUGHTFULNESS Product Features Short Throw

BenQ Confidential (4/01/2008)  2008, BenQ Corporation Boost mid-tones by 50% BenQ 2008 BrilliantColor TM Regular 4 Segments CW(RBGW) Golden Ratio 6 Segments CW (RBGYCW) Not-So-Saturate & Greenish Color More Vivid & Natural Color BrilliantColor TM is a new cutting-edge technology that enables higher brightness levels by boosting mid- tone colors, resulting in more vibrant, precisely rendered colors. 3D Color Management Wall Color Correction BrillianColor TM

BenQ Confidential (4/01/2008)  2008, BenQ Corporation BenQ 2008 Wall Color Correction Technology Have fun with consistent colors in various environments light yellow: 2174pink: 2138light green: 2206 blue: 2210// / 3D Color Management Wall Color Correction BrillianColor TM

BenQ Confidential (4/01/2008)  2008, BenQ Corporation BenQ D Color Management Original picture ALL Saturation Red Saturation 3D Color Management Wall Color Correction BrillianColor TM

BenQ Confidential (4/01/2008)  2008, BenQ Corporation Sense the COLOR Sense the THOUGHTFULNESS Product Features Short Throw

BenQ Confidential (4/01/2008)  2008, BenQ Corporation Focusing Capability The image is sharp and the text display is clear even if small-sized. MP771: Sharp image /Great text image Other Brand The Powerful benefits of BenQ Short-Throw Projector Short Throw ‧ Short Distance ; Large display size ‧ No direct light in eyes No shadows appear when passing the screen

BenQ Confidential (4/01/2008)  2008, BenQ Corporation When use normal lens, we need more large space to have a big screen. When use short throw lens, there is no space limitation for projection. Who needs it ? Small class room Trade show booth Short Throw BenQ

BenQ Confidential (4/01/2008)  2008, BenQ Corporation Closed Caption BenQ Closed Caption Built-in FAQ Panel Keylock Presentation Timer Quick Auto Search Allows people who are deaf or hard-of-hearing, learning a new language, beginning to read, in a noisy environment, or otherwise prefer to read a transcript or dialog of the audio portion of a video. deafhard-of-hearing - Wikipedia

BenQ Confidential (4/01/2008)  2008, BenQ Corporation Still waste your time on searching source? Just turn on Quick Auto Search, plug in cable then get image in 2 seconds! Quick Auto Search Closed Caption Built-in FAQ Panel Keylock Presentation Timer Quick Auto Search BenQ

BenQ Confidential (4/01/2008)  2008, BenQ Corporation A thoughtful tool for presenters! Presentation Timer Set up Timer Easy to set up: Show “Timer is ON”Final count downShow “Timer is OFF” when it’s over BenQ Closed Caption Built-in FAQ Panel Keylock Presentation Timer Quick Auto Search

BenQ Confidential (4/01/2008)  2008, BenQ Corporation Press it for 5 seconds – Prevent the unnecessary touch! Oops! Someone touched the keypad! Use remote control to unlock panel key! Focus on presentation, no worries on projector! or The panel keys are now unlocked! The panel keys are now locked! From keypad: press ▼ for 5sec From Remote: press right key for 5 seconds or “MENU” to release from OSD Panel Key Lock BenQ Closed Caption Built-in FAQ Panel Keylock Presentation Timer Quick Auto Search

BenQ Confidential (4/01/2008)  2008, BenQ Corporation Easy on screen help for users! No need to check user’s manual Built in FAQ in OSD BenQ Closed Caption Built-in FAQ Panel Keylock Presentation Timer Quick Auto Search

BenQ Confidential (4/01/2008)  2008, BenQ Corporation 1. Power 2. Freeze 3. Left arrow/ 4. Blank 5. Digital Zoom buttons(+, -) 6. Menu/Exit 7. Up/Down arrows and Keystone 8. Auto 9. Right arrow/ 10. Source 11. Mode/Enter 12. Timer on 13. Timer set up 1. Power 2. Freeze 3. Left arrow/ 4. Blank 5. Digital Zoom buttons(+, -) 6. Menu/Exit 7. Up/Down arrows and Keystone 8. Auto 9. Right arrow/ 10. Source 11. Mode/Enter 12. Timer on 13. Timer set up Full Function Remote Control

BenQ Confidential (4/01/2008)  2008, BenQ Corporation MP512 ST Connectivity RS-232D-Sub InHDMIComposite S-Video PC Audio

BenQ Confidential (4/01/2008)  2008, BenQ Corporation MP522 ST Connectivity RS-232D-Sub OutD-Sub InCompositeS-Video