Business Aspects of Club Management

Revenue, Expenses, and Budgeting

3 Revenue Primary Revenue Sources Registration Fees Program Fees Tournaments Secondary Revenue Sources Concessions Fan Gear Facility Rental

4 In the current youth soccer landscape how accurately can we predict our future growth? What factors must we consider when looking toward the future? What Key Performance Indicators (KPI’s) can we identify to help us maximize our growth. Can our assets handle growth? Potential Questions When Forecasting Revenue

5 Expenses Fixed Expenses Salaries Rent or mortgage Debt service League or Assoc. Fees Insurance Premiums Variable Expenses Utilities Equipment or Uniforms Supplies Travel Professional Development Player/Team Registration Fees Capital Expenses New Facility Improve Facility Goals Vehicle

6 What investments can we make that will help our organization? How can we reduce our fixed costs without hurting the organization? Can we find partners that will add to our organization while reducing our costs? Potential Questions When Forecasting Expenses

7 Budgeting vs. Accounting Budgeting o Revenue Allocation and Projection o Addresses Spending Accounting o Determining Assets and Liabilities o Tracking revenues and expenses on a regular basis  Daily, weekly, monthly, quarterly, and yearly

8 Why Budget? Provides a way to measure financial performance. Provides insight into organization’s objectives. Improves coordination for whole organization. Predict future organizational problems and opportunities. Allows for real-time accountability.

9 Questions to Ask During the Budgeting Process? What is our mission? How did we perform against last years budget? Were there any “special” circumstances that impacted our performance against last years budget? Are there any significant changes from last fiscal year to next fiscal year?

1010 The Budgeting Process 1.Review previous year’s budget. 2.Get input from organizational leadership. 3.Provide framework to department leads. 4.Assess draft for reality, accuracy, feasibility 5.Meet with key individuals to discuss any questions. 6.Produce final version. 7.Get approval from BOD. 8.Implement 9.Audit and Evaluate

1 Financial Statements Balance Sheet o A snapshot of the financial position of the club. o Assets and Liabilities Profit & Loss (Budget vs. Actual) o Shows how each category is performing against the budget. Profit & Loss by Class o Shows the profitability of each class

1212 Who does the work? Board Member Treasurer President Staff Member Executive Director Admin Assistant/Manager 3 rd Party Outside Accountant or Bookkeeping Service

Marketing

P’s of Sports Marketing Product Price Place Promote Public Relations

1515 Product What are you selling? Core Product o Mission Statement o Product Lines within the Club Extensions o Items that add to the experience Positioning o How customers perceive you in the marketplace

1616 Factors to Consider When Determining Price The Consumer o Does the price impact how consumers view your product? The Competitor o How can you manipulate the price based upon your competition? The Company o Where can you adjust your costs to achieve your ideal price point? The Climate o How does the economic climate impact youth sports?

1717 Positioning: Where does your club reside? COMPETITIVE EXPENSIVE RECREATIONAL INEXPENSIVE X X X X

1818 Place Fields Office Space Indoor Space Club House Concessions Location

1919 Place

2020

2121 Promotion Promotion Includes: – Advertising – Personal Selling – Publicity – Sales Promotions Promotion Should: – Increase Awareness – Attract Interest – Arouse Desire – Initiate Action

2 Promotion Social Media – Facebook – Twitter – Instagram – Vimeo – YouTube How else can social media benefit your organization? What negatives can social media have?

2323 Image is Everything!!!!!! Community Relations – How can being involved in non-soccer community events help your soccer club? Media Relations – Mass Communication Internal Relations – Relationship Cultivating – Recognition of Brand (Association/Club) Online Presence – Where are you driving your content?

2424 Manipulating the 5 P’s Developing the right product, at the right price, offered in the right place, and promoted the right way. Each P can be manipulated to help achieve the goals and wants of the consumer.

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