Are you Above or Below the Line?

Entrepreneur Technician Manager

Time Mastery... DEMAND DELUSION DISTRACTION THE ZONE Are you in the ZONE?

Time management tips... –Set personally motivating goals … –Don’t finish today until you plan tomorrow … –Eat a Frog for Breakfast EVERY day … –Don’t Major in Minor things … –Create a default Diary / Stick to it … –Shoot “time bandits” –Have agendas for all meetings … –Have conference calls to save time … –Learn to delegate to your team …

Stock Holding PAYABLESPAYABLES Up to 60 Days Receivables Stock Arrives Goods dispatched Cash Gap = 90 Days CASH PAID CASH RECEIVED 30

Money Mastery … Break-Even or Else …

Let’s put in some numbers... Number of Leads x Conversion Rate = No. of Customers x No. of Transactions x Ave. £££ Sale = Revenues x Margin = Profits 4,000 x 25% = 1,000 x 2 x £100 = £200,000 x 25% = £50,000

3 Most Important Parts of any Marketing Campaign...

Conversion Rate Measure USP Guarantee Sales Training Scripts / guides Added Value Testimonials Make it easy to buy Follow-up Quality Brochures

Number of Transactions Contact programme WOW factor Critical Non Essentials Ask for more 68 Strategies Loyalty club Closed door sales X sell Coupons Re book now

Innovators 2.5% Early Adopters 13.5% Early Majority 34% Late Majority 34% Laggards 16% Time Percentage of Adopters How do we eliminate price competition? USP No USP VALUE PRICE

Leads Conversion No of Transactions Leads Average £ Sale Conversion

Your Ideal Customer...

Behavioral Styles …