Combating Counterfeiting and Piracy Collaboration Against Corruption David S. Howard Director, Product Protection Global Brand Integrity Johnson & Johnson Medical Device & Diagnostics Chairman, International Authentication Association 4 th Global Congress February 3-5, 2008

Our Credo The Four Tenets Customers Customers Employees Employees Community Community Stockholders Stockholders The Four Tenets Customers Customers Employees Employees Community Community Stockholders Stockholders

Worlds Most Comprehensive and Broadly Based Health Care Company

More than 200 Operating Companies Employing Over 120,000 Employees Operating In 57 Countries Selling Products in 175 Countries More than 200 Operating Companies Employing Over 120,000 Employees Operating In 57 Countries Selling Products in 175 Countries Global Presence

Anti-Anemia Antipsychotics Anti-TNF Hormonal Contraceptives Quinolone Anti-Infective Coronary Stents Minimally Invasive Surgery Orthopaedics Sutures Anti-Anemia Antipsychotics Anti-TNF Hormonal Contraceptives Quinolone Anti-Infective Coronary Stents Minimally Invasive Surgery Orthopaedics Sutures Lo-Cal Sweeteners Blood Glucose Monitoring Blood Screening & Typing Electrophysiology diagnostics & catheters Disposable Contact Lenses OTC Pharmaceuticals Sanitary Protection Wound Care Baby & Kids Care Lo-Cal Sweeteners Blood Glucose Monitoring Blood Screening & Typing Electrophysiology diagnostics & catheters Disposable Contact Lenses OTC Pharmaceuticals Sanitary Protection Wound Care Baby & Kids Care Johnson & Johnson Brands and Products #1 or #2 Leadership in Major Markets * Selected examples

Business Segments: Consumer Adult Skin Care Baby & Kids Wound Care Oral Care Womens Health Over The Counter Products Adult Skin Care Baby & Kids Wound Care Oral Care Womens Health Over The Counter Products

Business Segments:Pharmaceuticals Central Nervous System Central Nervous System Pain Management Pain Management Infectious Disease Infectious Disease Virology Virology Oncology Oncology Biotechnology Biotechnology Central Nervous System Central Nervous System Pain Management Pain Management Infectious Disease Infectious Disease Virology Virology Oncology Oncology Biotechnology Biotechnology

Surgical implants Surgical implants Instruments Instruments Needles and sutures Needles and sutures Blood glucose monitoring systems Blood glucose monitoring systems Wound closure devices Wound closure devices Endoscopic instruments Endoscopic instruments Contact lenses Contact lenses Surgical implants Surgical implants Instruments Instruments Needles and sutures Needles and sutures Blood glucose monitoring systems Blood glucose monitoring systems Wound closure devices Wound closure devices Endoscopic instruments Endoscopic instruments Contact lenses Contact lenses Orthopedic products for joint repair and replacement and for correcting spinal deformities Orthopedic products for joint repair and replacement and for correcting spinal deformities Medical devices, including Cardiovascular monitoring; Shunts; Coronary stents Medical devices, including Cardiovascular monitoring; Shunts; Coronary stents Diagnostics used in physicians' offices and laboratories for identification of diseases such as hepatitis C Diagnostics used in physicians' offices and laboratories for identification of diseases such as hepatitis C Business Segments: MD&D

Why We Exist Global Brand Integrity – Why We Exist Patients are at Risk Patients are at Risk Our Brands are at Risk Our Brands are at Risk Our customer trust is at Risk Our customer trust is at Risk We believe our first responsibility is to the doctors, nurses and patients, to mothers and fathers and all others that use our products…

J&J Counterfeit & Tampered Product What We Have Seen Global Brand Integrity – What We Have Seen

Global Brand Integrity How We Have Organized R&DManufactureDistributionMarket Warehousing & Distribution Product Development & Manufacture Global Business Operations Secondary Wholesalers& & Distributors Global Market Suppliers Counterfeiters Authorized Distributors Hospitals & Pharmacies Product Protection Supply and Channel Integrity Market Monitoring

J&J Global Brand Integrity A Global Reach

The Great Observation!!! THIS IS TOO BIG FOR US ALONE WELL NEED HELP IF WE PLAN TO SUCEED IN MAKING A DIFFERENCE Who can we trust? Who can help us focus on our important needs?

An association open to authentication suppliers and end users An association dedicated to helping all end users find viable solutions An association dedicated to taking up the battle against counterfeiting An association with a single mind set, to fix the problem quickly and completely Bottom Line for J&J, the IAA was an association that exemplified our CREDO The Great Discovery

The Path Ahead TO THE SUPPLIERS IN THE AUDIENCE If you have strong technology today but not sure how to deploy it… If youre tired of trying to figure out how to sell to big corporations… If you want to strengthen your voice to influence future direction… Consider joining the IAA and help to build a stronger industry

The Path Ahead TO MY FELLOW BRAND OWNERS IN THE AUDIENCE If you have a problem and dont know where to turn… If you have deployed technology today but you are not sure its effective… If youre not certain what problem you are trying to solve… If you just need help sorting through the maze of what to do… Consider joining us in the IAA Our membership will help you & I will help you

Thank You David S. Howard Director, Product Protection Global Brand Integrity Johnson & Johnson Medical Device & Diagnostics Chairman, International Authentication Association 4 th Global Congress February 3-5, 2008