1 David W. Stewart, Editor November 8, 2007

2 JAMS Mission The Journal of the Academy of Marketing Science (JAMS) is devoted to the study and improvement of marketing and serving as a vital link between scholarly research and practice by publishing research-based articles in the substantive domain of marketing.

3 JAMS Editorial Content Address “leading-edge” issues Address “leading-edge” issues Thought-provoking Thought-provoking Challenge or shift dominant conceptual and methodological paradigms Challenge or shift dominant conceptual and methodological paradigms Attempt to change perspectives and/or cause a phenomenon to be viewed in a different light Attempt to change perspectives and/or cause a phenomenon to be viewed in a different light Extend, in one fashion or another, the boundaries of the discipline Extend, in one fashion or another, the boundaries of the discipline

4 Types of Papers Original Empirical Research Conceptual/Theoretical Contributions Integrative Literature Reviews Research Notes Best Practices Agnostic with respect to methodology Key criterion is contribution Friendly to international authors

5 Publishing Opportunities in JAMS Best Marketing Papers Survey Research But that addresses common method variance Best Practices Research Methods Marketing Management Measurement and Accountability Not Simple Scale Development Serious Contributions to Marketing Management. General Management, and Public Policy Contributions of Marketing to the Firm, to Society

6 Some Data 300+ New Submissions A Year (excluding special issues) 15% Acceptance Rate All Electronic Submission and Review Process Average Turn Around is less than 50 Days Decisions in Two Rounds Publication of Individual Papers to Web in 12 weeks

7 Special Issues 2008: Evolving to a New Dominant Logic for Marketing Guest Editors: Bob Lusch and Steve Vargo 2009: In Honor of Peter Drucker Guest Editors: George Day, Stan Slater and Jenny Darroch 2010: Marketing and Supply Chain Management Guest Editors: Tom Mentzer and Greg Gundlach

8 Some Tips on Publishing Focus on new and interesting issues Focus on new and interesting issues Pay attention to the literature Pay attention to the literature Get feedback Get feedback Take Care in your writing Take Care in your writing Pay attention to the reviewers’ and editor’s comments Pay attention to the reviewers’ and editor’s comments If given a chance to revise, do so (sooner) If given a chance to revise, do so (sooner) Build on rejection Build on rejection Become a part of the review process Become a part of the review process

9 What Is Not Interesting: How to Avoid Publication Work on The Obvious Work on The Obvious Venue Driven Research Venue Driven Research Examples: studies of old phenomena in new settings such as a specific industry, international, internet context Examples: studies of old phenomena in new settings such as a specific industry, international, internet context Just Adding One More New Variable Just Adding One More New Variable Replications Replications Offer an Exercise in Data Fitting Offer an Exercise in Data Fitting usually not interesting no matter how sophisticated the model usually not interesting no matter how sophisticated the model Offer Descriptive and Purely Exploratory Work Offer Descriptive and Purely Exploratory Work

10 Dealing with the Editor The Editor Is Your Friend The Editor Is Your Friend Incentives Are For Editors to Accept (Good) Papers Incentives Are For Editors to Accept (Good) Papers When You Have a Question Talk to the Editor When You Have a Question Talk to the Editor Appeals are Possible but Seldom Successful Appeals are Possible but Seldom Successful New Papers Are Welcome New Papers Are Welcome new data, new conceptual framework new data, new conceptual framework

11 Send us your papers Get involved in the review process Read and use the journal An Invitation