1 January – June 2006 Observer AB

2 Highlights Q Revenue up 11 % and EBIT* up 41 % Strong growth in value added, analyzed information Growth in international client segment Restructurings in the Nordic & Baltic region, the UK and HQ proceed according to plan Positive development in the US, Canada, Germany and Portugal * Excluding write-down, goodwill and restructuring expenses

3 January – June 2006

4 Market Generally good market conditions Rising demand for value-added analyzed information Opportunity to gradually increase fixed revenue North America Healthy demand for integrated services Strong market for broadcast monitoring Nordic & Baltic Strong growth in evaluation services Positive development in the international client segment Rest of Europe Positive development in Germany and Portugal Weak development in Monitoring in the UK and Ireland

5 The Regions % % 2005 Q1-Q22006 Q1-Q2

6 Changes and development Business model towards more integrated and international offering Digitalization of production processes Restructuring - estimated savings: SEK 130 million, costs: SEK 120 million Nordic & Baltic: Functional organization Digitalization of the monitoring process and integrated offering Reduced number of production sites Rest of Europe: Establish new sales process in UK & Ireland Further development of the digital production process Organizational and management changes North America Successful integration of Multivision Synergies with US operations enhance profit and growth in Canada

7 Organic Growth & Operating Margin (rolling 12 months)

8 Regions Q Organic growth and EBIT margin by region (excl. write-down, goodwill)

9 Operating cash flow & EBITA / EBIT

10 Write-down (Q1) (M SEK) UK405 Ireland 41 Norway 23 Baltics 0.1 Total469 Exchange rate effects in Q Goodwill Q SEK million

11 Balance Sheet June 30, 2006 Working capital: - 63 Equity / Assets ratio: 52 % Debt / Equity ratio: 50 % Financial liabilities 936 Operating liabilities 541 Equity Financial Assets, 130 Current receivables, 406 Other fixed assets, 276 Goodwill Amounts in SEK million

12 A changing market Growing international sales Growing demand for Evaluate services Increasing share of revenue from portals and software Outsourcing and off-shoring Copy right agreements Partnerships, joint ventures, acquisitions

13 Focus 2006 Integrated and International offering Integration, knowledge sharing and best practice Observer Nordic & UK

14 Highlights Q Revenue up 11 % and EBIT* up 41 % Strong growth in value added, analyzed information Growth in international client segment Restructurings in the Nordic & Baltic region, the UK and HQ proceed according to plan Positive development in the US, Canada, Germany and Portugal * Excluding write-down, goodwill and restructuring expenses

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