Intro to SEM

 Marketing  Planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objective  What does this mean in your own words?

Intro to SEM  Marketing  Creation: Involves product development  Maintenance: Marketing must continue as long as the business operates  Satisfaction: Must meet the needs of BOTH businesses and customers  Exchange Relationship: Occurs when people both give and receive something of value

Intro to SEM  Utilities  Attributes of goods/services that make them capable of satisfying consumers’ wants and needs  5 Utilities 1. Form 2. Place 3. Time 4. Possession 5. Information

Intro to SEM  Form: Making products that consumers need and want – Special features or ingredients  Place: Having a product where customers can buy it – Online / Mail / Retail  Time: Having products available when consumers want them – Store hour / Holiday events  Possession: Exchange of a product for money – Cash / Credit / Layaway  Information: Communication with consumers – Information about the product and how to use it

Intro to SEM  The Marketing Mix (4 P’s)  Product:  What a business offers customers  Place (some times referred as Distribution):  Locations and methods used to make products available to customers  Price:  Amount customers pay for products  Promotion  Ways to encourage customers to purchase products and increase customer satisfaction

Intro to SEM  Four Marketing Elements (4 P’s)  Which of the 4 P’s is most important?  Why?  What is the 5 th P?

Intro to SEM  Sports Marketing  Sports-based  Marketing of teams, sports, venues, and athletes  Examples?  Chicago Bears, MLB, Rose Bowl, Payton Manning  Traditional  Efforts to incorporate sports into the firm’s marketing  Examples?  Coke, Pinnacle Bank, Wheaties, HD TV

Intro to SEM TraditionalSports Based

Intro to SEM  Entertainment Marketing  Influencing how customers choose to use their time and money  Marketed as a product  Examples?  Iron Man, WWE, DMB Concert  Entertainment to draw attention to other products  Examples?  Hiring a celebrity to endorse a product

Intro to SEM Marketed as Product Draw Attention to Other Products