EthicsStat …Now You Know The Branding of Corporate China Ethics Resource Center August 4, 2009

Sources * Generic Giants: China is the world's factory, but its top firms remain oddly anonymous. By Craig Simons – Newsweek ** ERC client database Corporations in China Have Struggled to Successfully Brand Themselves on a Global Scale *Cutthroat Domestic Competition Too many domestic firms competing for the same market share * Weak Protection of Intellectual-Property Rights Innovation is too easily stolen by domestic competitors * Product Recalls “A report last year by Interbrand, a London-based consultancy, found that 66 percent of 700 international business professionals cited "cheap" as the attribute best describing Chinese goods. Only 12 percent of respondents said that made-in-China quality was improving. Eighty percent said a "low quality" reputation ‘most prevents Chinese brands from succeeding in overseas markets.’” However, when asked if they observed delivery of products that failed to meet specifications, employees in China observed similar amounts as employees in other industrialized countries.** 0% 9% 18% UKFranceRussiaSwedenChinaUSCanadaMexicoGermanyBrazilJapanIndiaArgentina

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