Office of Small Business Utilization U.S. General Services Administration Marketing Strategies and Techniques for Small Business GSA Schedule Contract Holders Christy L. Jackiewicz Program Analyst
2 Agenda Business/marketing plans Who uses GSA Schedules? Ordering procedures for buyers Return on investment Locating Buyers Utilizing information effectively Company introductions Quality proposals Recovery methods More support Green Initiatives Stimulus Package Access
3 Business/Marketing Plans Blueprints of a Business Who am I/are we? Where do we want to go? What is attainable now? What should we plan? What/Who will help me meet my goals? What is my budget for exploring? What is the final outcome?
4 Schedule Sales Query (SSQ) SSQ provides the sales reported by MAS contractors Use SSQ to research your competitors’ sales Go to
5 Who uses GSA Schedules? Executive & Other Federal Agencies Mixed-Ownership Government Corporations (FDIC, Federal Home Loan Banks, etc.) The District of Columbia Cost Reimbursable Government Contractors authorized in writing by a Federal agency (48 CFR 51.1) State and Local Government (Cooperative Purchasing) Domestic and Worldwide
6 Ordering procedures for Buyers Any vendor for purchases under $3000 Two or more vendors for orders over $3000 Orders above the Maximum Order request more discounts Non-GSA Items are Open Market Purchase Decision Past Performance Price Options Warranty Availability Location Buyer Discretion
7 Return on Investment Research/Customer Base Current Potential Request Other sources Cost/Discounts Benefit Success? Contract/Revenue Current Customer Orders Potential Customer Orders No Orders 2 years with Contract before $25,000 Other sources fulfilling orders Success? Note: Note: The GSA Schedules Program is only one tool buyers use to purchase products and services. Know your customers purchasing practice.
8 Locating Buyers – Advanced Search Pre-solicitation, Sources Sought, Solicitation/Synopsis Classification Code NAICS Code (New) Recovery and Reinvestment Act (New) Collect Contact Info Always (Updated) - Forecast (Updated) NAICS Code Title State Cold Calling Authority to Purchase Contact Information Quarterly/Biannual Updates s as follow-up only Conference Attendance Set Goals Anticipate potential partners – not just buyers Determine Needs Network, Network, Network
9 Utilizing Information Effectively Consider different mailing list General – Any and everybody Potential – High Probability Direct – responsive/sure thing Contact Steps 1.Letter/Postcard (Intro) 2.Phone Call (details) 3.Follow-up Follow-up Often/Sincere Postcards Seasonal Greetings Update Annually Points of Contact (POC’s) Numbers Address General or Direct List Pricing GSA Data Sites –e-library –GSA Advantage!®
10 Company Introduction Letter: Who, What, Where (about the company) Phone Call: Who, When, How Much (potential customer) Follow –Up: Lunch, Card, , Letter (quarterly update) GOAL: Visibility, Familiarity, Integrity, Trust, Confidence
11 Quality Proposals Obvious Clean Neat Follow Directions Provide additional data Typed – not hand written Not So Obvious Have more than one person read for errors Double check submission requirements Be prepared to provide oral proposal if requested Rejection doesn’t mean you were not competitive Points of Contact are reachable regardless of outcome Follow-up with a “thank you” card regardless of outcome
12 Written Proposal Decide and Notify Yes I will be participating No, I will not Respond in order Not clear, then ask questions Respond to all parts Follow Directions Describe your process and unique values Spell Check and Grammar Check Be Neat Group Review before submission
13 Oral Proposal Professional Business Attire Be On-Time Know the Proposal Include Key Workers Be polite Speak clearly and professionally Answer all questions
14 How to DEAL????? Rejected Offers Unable to fulfill contract Cannot submit an offer Upset the Contracting Officer Errors in proposal Not meeting sales criteria Nothing seems to be working
15 More Support 11 Regional GSA OSBU OSDBU for all agencies Procurement Technical Assistance Centers Customer Service Directors
16 Utilize All Marketing Tools Use images on GSA Advantage!® Attend large conferences like the GSA EXPO look under “Events” Attend outreach sessions designed just for small business Come prepared to ask questions and get contact information Invest in FedBizOpps
17 Modifications to Your Contract Modifications to Your Contract - Money Talks! Economic Price Adjustment Price Increases Most common EPA clause GSAM Check the details for your Percentage ceiling Prices fixed for first 12 months No more than 3 increases/year Price Decreases Determined by the MFC Ratio must remain the same Spot Price Reduction Reductions that do not apply across the board Used to build relationships Notify GSA when in use Will not affect your awarded discount, terms and conditions
18 Other Modifications Adding and Deleting Items Adding –New products or services must be awarded –Within Scope, simple modification Deleting –Remove products or services –Simplify Contract Coverage Transfer of Assets Novation Agreement Legal Name Change Change-of-Name Agreement See “Contract Modification” clause in the solicitation
19 Know Your Contract Terms Warranty Delivery Discounts Authorized Dealers Quantity Discounts Service Agreements Expiration Date Option Year Requirements Give copies to your employees!!!
20 Eliminates barriers Opportunities for the disabled Applies to all Federal agencies Procure Maintain Use Electronic and Information Technology (EIT) Consider ALL current and potential customers! Contractors selling EIT must comply with 508 Register with the e-Buy Accessible Data Center at
21 Environmental Program Office of Applied Science (202) Fax (202) Alternative Fuel Vehicles Vehicle Buying (703) 605-CARS Fax (703) Green Power Mark Ewing (202) Jerard Butler (202) Green Purchasing FAS Assisted Acquisition Services - NCR (202) NCR Safety, Environmental and Fire Protection (NCR PBS) (202) Waste Reduction and Recycling Energy Conservation Branch - NCR (202) Edward Crandell (202)
22 Stimulus Package Recovery Efforts Stimulus Package Recovery Efforts
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26 Questions & Answers
27 Christy L. Jackiewicz Program Analyst Office of Small Business Utilization