FRENCH CONNECTION

Most of them have a degree and require a specific type of dress. Target Customer: 25-35 years old woman Educated A demographic who tend to be concentrated in cities and shop more often. Most of them have a degree and require a specific type of dress. Mintel, 2014 AB represented 22.17% of the UK population in 2011. C1 represented 30.84% of the UK population in 2011. MRS Census, 2011)

Current Offering

DENIM A NEW WARDROBE STAPLE _There is a four points increase on people usually wearing jeans from 2006 to 2010 in the UK, reinforcing the denim as no longer a fad but a staple and strong trend _ Eight in ten under 35’s usually wear jeans. _More than 4 out of 10 in the under 35’s age group will buy new items every seasons and therefore shop more frequently. Customer between 25-34 years old are the strongest share of the market who bought jeans in the last 12 months. _The average adult in the UK own more than 4 pairs of jeans, also more than one in five own between five to seven pair of jeans, particularly women under 35’s who tend to shop more frequently in order to keep up with the latest fashion. (Mintel, 2010)

Current Denim Range

COMPETITORS Fit Offering Color Offering Rise Offering

Boyfriend Flared Straight/skinny Mom Baggy

WGSN, 2014 Jeans: _High waisted jeans with a 1970’s feel, slim leg with wide kick. _Relaxed jeans _Added to a classic range of skinny and boyfriend jeans. Shirts: _Classic western cut _Boxy shapes rigid denim _Oversized Overall: _Relaxed playsuit _Oversize dress _Classic Apron dress Bottoms: _A Line Skirts _Sailor Fastening Shorts Colors: _Earth tone(Rust) _white grey, off white (cold tone) _Overdyed black remain _Cold Blues and minty green _Indigo WGSN, 2014