© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Apache and Hadoop are either registered trademarks or trademarks of the Apache Software Foundation in the United States and/or other countries. HP Solutions for Big Data Harness the power of big data © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Apache and Hadoop are either registered trademarks or trademarks of the Apache Software Foundation in the United States and/or other countries. Manoj Suvarna - Director, Product Management Steve Tramack – Director, R&D Engineering HP Converged Systems October 24 th 2013

© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Big Data in 2013 — an inflection point Complexity Risk Security and compliance Support Deployment Real-time consumption Solution architecture Integration Skills Process management Pilot to production takes planning Cost $ Speed

© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. The Two Faces of Big Data Why am I losing customers? What are people saying about my brand? How can I improve shop floor productivity? How can I predict a hacker attack? Customer 360 o View Enterprise 360 o View

© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Big Data landscape Human InformationMachine Data Sensors; Web logs; App logs; event monitors; security and intelligence systems. Business Data ERP; CRM; EDW 10% of Information 90% of Information Annual Growth ~100% ~10% , social media, document s and records, video, audio, and images

© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Big Data needs a unified approach One platform for structured, semi, and unstructured to profit from 100% of data. Capture Store Manage Analyze Optimize Semi-Structured Structured Unstructured 100% of Data Enable me to: on CRM, transactions, sales, marketing… IT logs, security logs, social, tweets, JSOn’s Audio, Video, s, sentiments, threat …

© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. HAVEn – Big Data Platform HAVEn Social mediaIT/OTImagesAudioVideo Transactional data MobileSearch engine Texts Catalog massive volumes of distributed data H adoop/ HDFS Process and index all information A utonomy IDOL Analyze at extreme scale in real-time V ertica Collect & unify machine data E nterprise Security Powering HP Software + your apps n Apps Documents hp.com/haven

© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. HAVEn - Ecosystem Cloud Integrators Converged Infrastructure Enterprise Services Business Intelligence Partners Data Partners Social mediaIT/OTImagesAudioVideo Transactional data MobileSearch engine TextsDocuments HAVEn Resellers hp.com/haven Technology Services

© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Enterprise ready Big Data Platform HP AppSystem for Apache Hadoop Pre-integrated, pre-tested, pre-engineered We’ve done all the hard work for you Out of the box Not in months, but hours or days Super fast Loading, sorting, and analysis push-button deployment 1 nodes in minutes, with CMU 800 TB at 120 GB/min 10 HP Insight CMU

© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. HP AppSystem for Autonomy eDiscovery Key Differentiators: Streamlined legal discovery operations for faster deployment New plug-and-play readability Handles data in its native language, Time and cost savings against legacy approaches Built-in analytics, workflow automation and real-time dashboard reporting capabilities to meet risk management requirements 100% Relevant information for eDiscovery (all data formats) 60% Or more reduction in legal spend 1,000+ File types Appliance based on DL380

© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. HP AppSystem for Vertica Key Differentiators: Designed for answers from the very first line of code Vertica columnar architecture - every element purpose built for volume, variety, velocity and value Real time massively parallel processing 50x – 1000x Faster query performance 0 Batch time wait 90% Less Storage Required Purpose built solution for low latency Big Data analytics at massive scale and low TCO Appliance based on DL380; available in 3 node clusters with expansion 10TB+ nodes

© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice connectors Collect, store, and analyze any machine data across IT HP ArcSight Universal log management platform High-performance universal log management to consolidate machine data across IT HP Enterprise Security Search over 1,000,000 events per second Store years’ worth of data Analytics & intelligence

© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Harnessing the Big Data of IT for actionable operations intelligence HP Operations Analytics Key Differentiators: Robust platform to collect, store & analyze all IT Data Operational insights through powerful search, guided troubleshooting and visual analytics Single pane of glass across structured & unstructured data Speed On Mean time to Repair Business Insight from Application IT Data

© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Big Data Platforms & Infrastructure Structured/unstructured Business value Helping you accelerate the value of Big Data Analytics Advise, transform, manage Actionable insights HP Services

© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Return on information: Beyond theory to practice Forrester: The total economic impact of HP Return on Information ROIPay back periodTotal benefits (PV)Total coast (PV)Net present value 155%< 1 month $4,955,169($1,944,944)$3,010,175 Time to Value “Autonomy, with the power of its IDOL engine, takes fan data, collects, it stores, and stitches it together…that helps us understand what is being talked about across the ecosystem of the sport.” - Senior Director of IT, NASCAR

© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Make Data Matter Why HP? HAVEn – Industry Leading Platform Actionable Insights to Drive Business Value Largest Big Data Portfolio Hardware, Software, Services Largest Partner ecosystem 100% data: Structured, Un-Structured and Semi- Structured No vendor lock-in Only HP can get you there before your competitors can! p a

© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. HP Restricted. Thank you