Chapter 13 – Information Systems, First Edition John Wiley & Sons, Inc by France Belanger and Craig Van Slyke Contributor: Brian West, University of Louisiana at Lafayette 13-1Copyright 2012 John Wiley & Sons, Inc.

Practice: Focus Story Discussion Will the streaming audio approach change the music industry once more? How? How can the streaming audio business model be successful? What other ways could companies use to leverage digital music? Copyright 2012 John Wiley & Sons, Inc.13-2

Practice Learning Activity 13.1 (p.284) Think broadly about what e-business is and find two interesting up-to-date statistics online about the size of electronic business. These can be for a subset (such as B2C or B2B), an industry, or a market segment. Copyright 2012 John Wiley & Sons, Inc.13-3

E-business E-business is the various electronic means of conducting business Business-to-Consumer (B2C) Business-to-Business (B2B) Consumer-to-Consumer (C2C) Government-to-Constituent (G2C) Copyright 2012 John Wiley & Sons, Inc.13-4

Business-to-Consumer Bricks and Mortar Bricks and Clicks Pure Play (or Click Only) Copyright 2012 John Wiley & Sons, Inc.13-5

Business-to-Consumer Models Online Retailing Content Providers Online Community (Social Media) Copyright 2012 John Wiley & Sons, Inc.13-6

Business-to-Consumer Enablers Easy to navigate website Interoperability Copyright 2012 John Wiley & Sons, Inc.13-7 Figure 13.2-Networks of People

Business-to-Consumer Impacts E-channel Compression E-channel Expansion Copyright 2012 John Wiley & Sons, Inc.13-8 Figure 13.4-Top Real Estate Websites in January 2020

Practice Learning Activity 13.2 (p. 293) Visit two retail websites and identify the factors that would make you more willing to trust the web merchant Dell: Amazon: BestBuy: Sierra: Road Runner: Murad: Copyright 2012 John Wiley & Sons, Inc.13-9

Business to Business Models Electronic Data Interchange (EDI) Supply Chain Management (SCM) E-marketplaces Copyright 2012 John Wiley & Sons, Inc Figure 13.6-Electronic Data Interchange Example

Practice Learning Activity 13.3 (p. 298) Use your favorite Internet search engines (select two different search engines) to find some specific items. Record your results in a word processing file. First, search for “intellectual property rights.” Identify the top three sponsored (if any) and the top three non-sponsored links found. Use the same two search engines to find the following products: a Trek mountain bike and an iPod Touch 4G. Copyright 2012 John Wiley & Sons, Inc.13-11

Search Engine Optimization Search engine optimization (SEO is the series of practices an organization can use to improve their visibility, or optimize, how their web pages or website show up on the search engine results pages Include key words in prominent places Copyright 2012 John Wiley & Sons, Inc.13-12

E-business Trends Mobile Business Global E-Business Copyright 2012 John Wiley & Sons, Inc.13-13

Practice Learning Activity 13.4 (p. 304) Government websites are sometimes different than e-commerce websites. In this learning activity, you are to interact with the USA.gov website ( or your local government’s website. Identify five similarities and differences between this e-government site and e-commerce sites used in learning activity Copyright 2012 John Wiley & Sons, Inc.13-14

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