BM 0019 Principles Of Marketing Marketing Research Project Presented to: Mr Simon Leong Presented By: Cheong Jia Ni Koo Yee Shan Lim Pei Shan Wang Ying Ying

Coverage Introduction Background of Jean Yip Marketing Philosophies Marketing Mix Research Methodology Findings and Analysis Conclusion Recommendations

Introduction Objectives find out who the primary customers are Factors that motivate customers to use the services provided Find out the degree of satisfaction Reasons for dissatisfaction

Background first shop was opened in Katong Plaza caters to busy Singaporeans 30 outlets in Singapore Approximately 200 staff Nominated for Entrepreneur of the year in 1999 Mission: beautify the world with beautiful people Slogan: beauty begins with Jean Yip

Marketing Philosophies Marketing concept is adopted achieve organizational goal by focusing on the needs and wants of target market Consultants help to analyze customer’s problems and design a program tailored for them delivers desired satisfaction better than competitors provides different facial treatments to suit customers’ skin type

Marketing Mix Product Hair care Body care Facial Products Slimming Products Price adopts the product bundle pricing strategy

Marketing Mix Promotion Engaged Jacelyn Tay as their spokes person Advertisements First time customers are entitled to a 10% discount Members have a 15% discount “Chinese New Year” Package Place Total of 50 branches located both locally and in Malaysia Located mainly at shopping malls

Research Methodology Exploratory research Personal contact methods Stratified random probability samples Stratify population in gender Sample size of 100 respondents

Findings and analysis 56 % of the respondents found out about Jean Yip through TV Ads An effective way to provide information remaining 44 % got to know about Jean Yip through other sources

Findings and Analysis highest rank: effective results produce on endorser, 32% important to get the right person to endorse their brand provide top-notch services

Findings and Analysis 47% were relatively satisfy 5% very satisfy 39% feel neutral only 9% were dissatisfied

Findings and Analysis customers mainly aged between years old attracts mostly teenagers and young adult Jacelyn Tay being an opinion leader might have direct influence on the consumers’ purchase behaviour

Conclusion Jean Yip’s advertisements on television is rather successful customers are convinced by the results seen on its endorser – Jacelyn Tay large proportion of customers are satisfied with the products and services provided

Recommendations Improve on products & services Having students packages New services which caters to men Website can be further improved Introduce online-appointments

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Q & A Session