International Marketing Activities Ms. Jatuporn Wattanasuwan Executive Director Office of Service Trade and Trade Logistics Department of International.

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Presentation transcript:

International Marketing Activities Ms. Jatuporn Wattanasuwan Executive Director Office of Service Trade and Trade Logistics Department of International Trade Promotion (DITP), Ministry of Commerce Classic Int’l Marketing Activities Modern Int’l Marketing Activities How to benefit / utilize Int’l Marketing Activities

International Marketing Activities Ms. Jatuporn Wattanasuwan Executive Director Office of Service Trade and Trade Logistics Department of International Trade Promotion (DITP), Ministry of Commerce Classic Int’l Marketing Activities (Focus on Event) - Trade Fairs in Thailand - Overseas Trade Fairs - Thailand Solo Show - Trade Mission - Joint / In-store Promotion

International Marketing Activities Ms. Jatuporn Wattanasuwan Executive Director Office of Service Trade and Trade Logistics Department of International Trade Promotion (DITP), Ministry of Commerce Trade Fairs Definition and Categories Fair Exhibition Expo/ Exposition Show Festival Fun Fair Trade Fair * Exhibitor & Visitor Coverage : Local / National Trade Fair Regional Trade Fair International Trade Fair * Product & Service Coverage: General Trade Fair Specialized Trade Fair * Trade Day- Trade Negotiation only / Taking Order Public Day- Open for public

International Marketing Activities Ms. Jatuporn Wattanasuwan Executive Director Office of Service Trade and Trade Logistics Department of International Trade Promotion (DITP), Ministry of Commerce Objectives and Benefits One place to visit / stop Platform of Marketing Mix * Trade Information & Communication Mix * Price & Condition Mix * Distribution Mix * Product Mix Meeting Place Knowledge sharing Promotion & Launching Exhibit & Display Sourcing Trade negotiation & Order Update & Exchange Technology Industry & Market Trends Networking Hub & Center Face –to-Face Reliable Product Testing Faster to conclude

International Marketing Activities Ms. Jatuporn Wattanasuwan Executive Director Office of Service Trade and Trade Logistics Department of International Trade Promotion (DITP), Ministry of Commerce Organizations : World-wide ufi (The Global Association of the Exhibition Industry)

International Marketing Activities Ms. Jatuporn Wattanasuwan Executive Director Office of Service Trade and Trade Logistics Department of International Trade Promotion (DITP), Ministry of Commerce How to successfully Participation Which fairs to participate ? How to register as an exhibitor ? How to prepare before fair date ? What to do during fair ? What to do after fair ? Call 1169www.ditp.go.th Clusters- สพก./ สพล./ สบล. With DITP Call 1169www.ditp.go.th FTI, BOT, TNSC, Association SMEs Proactive Project by DITP Ufi, TEA, TPO, Asso, Fair Org.- Frankfurt, Koeln, Paris, Milan, Las Vegus, NYC, Chicago, Tokyo,….. Rep. in TH: Reed, UBM, BES, …. Direct to fair organizer or fair representative

International Marketing Activities Ms. Jatuporn Wattanasuwan Executive Director Office of Service Trade and Trade Logistics Department of International Trade Promotion (DITP), Ministry of Commerce Thailand Solo Show - Thailand Exhibition Solo Exhibition (Thailand Sourcing & Business Matching Exhibition/ Thailand Trade Exhibition) Business Matching (Trade Mission/ Solo Exhibition) Business Forum (Seminar/Workshop/ Conference) Thailand Night (Reception +Culture Show +Informal Biz Talk) Thailand Week

International Marketing Activities Ms. Jatuporn Wattanasuwan Executive Director Office of Service Trade and Trade Logistics Department of International Trade Promotion (DITP), Ministry of Commerce Trade Mission - B2B Mission - B2B + Mini Exhibition - Networking + Meeting (Buyers/ Factory/Asso/TPO/…) - Study Mission (Fair/ Factory/ Market/….) - Goodwill Mission Company Profile Presenting/Sales Tool For B2B Group, VISA, Transportation, Accommodation, Outfit, gifts Program/ Official function,…. Personal & Other s

International Marketing Activities Ms. Jatuporn Wattanasuwan Executive Director Office of Service Trade and Trade Logistics Department of International Trade Promotion (DITP), Ministry of Commerce Joint / In-store Promotion - In-store Promotion -- Department/ Chain store/ market place -- Importer/ Distributor/ Sales Representative -- Exporter - Joint Promotion -- Advertisement -- Event/ Festival -- Promotion

International Marketing Activities Ms. Jatuporn Wattanasuwan Executive Director Office of Service Trade and Trade Logistics Department of International Trade Promotion (DITP), Ministry of Commerce Modern Int’l Marketing Activities - Innovation Product, Service, Management, Alliance Co-creation/ collaboration Branding- Influence, Loyalty Integrated services Niche Market Adaptive Advantage/ Value Creation Digital Marketing, Application Social Media/ Multi -means Network/ Connects