Commercial in confidence 13 th March 2014 No means no… or does it anymore? Equifax UK Ltd Working With Frontline Solutions Rachel Knight

How many times does the customers dream car turn into a NO due to poor credit???? Commercial in confidence — No Means No –Equifax

Loss of average £8K - 10K Per finance deal declined. Loss of £1K to £1.5K profit per finance deal. Over 30% of your trade may disappear in poor credit declines How does this impact? 3 Your Business The Customer Reputation Commercial in confidence — INSERT NAME OF PRESENTATION IN CAPITALS 2013 Loss of their ‘dream car’. Lack of understanding why? Embarrassed or angry. Lost business Do these customers ever come back? How do they judge you?

How can you improve this situation for your customers and for you?

Credit monitor PDF download button Full credit history Frontline Solutions Credit Monitor Equifax UK Ltd Credit Monitor

The Customer is disappointed Rather than sending them away empty handed how can you support them Help them understand why they were declined Frontline Credit Monitor For Your Customers 6 Support the customer Build The Relationship Improve The Score Buy The car Commercial in confidence — INSERT NAME OF PRESENTATION IN CAPITALS 2013 Keep the customer engaged with your business Is the decline a situation which can be easily fixed Ensure they come back to your brand Some customers will be able to improve their scores with simple actions If you do not help them, they will go elsewhere. The ultimate goal for the dealer is that some will fix and buy a car The customer need for this car is still there

What if you helped them, turn it around (5% return to buy in one year)? Declines Per Annum 5,000 Declines Per Annum 10,000 Declines per annum 25 come back to buy a car Total sales income £200K Total profit £30K Commercial in confidence — INSERT NAME OF PRESENTATION IN CAPITALS come back to buy car Total sales income £2M Total profit £300K 500 Come back to buy a car Total sales income £4M Total profit £600K Calculated at £8,000 average sale with £1,200 profit per car

The result 8 The customer experience is better Your business achieves more sales income and profit Commercial in confidence — INSERT NAME OF PRESENTATION IN CAPITALS 2013 The customer drives away in a new car

Helping dealer partners deliver more cars to customers who need them…