Half year results 6 months ended 31 January 2012 Analyst presentation 29 February 2012

Highlights Financial review Operational review Regulatory update Summary and outlook 29/02/2012

Australian Centrebet acquisition completed August Integration progressing well Acquisition of Danish online betting operators January 2012 Disposal of Turkish business November 2011 In the first half amounts wagered up 18.4% Strong growth in Australia EBITDA down from £25.8m to £25.2m impacted by £7.9m of new tax and disposal of Turkey In:play at an industry leading margin of 10.1% Cost reductions in response to European tax and economic conditions 3 Highlights Sportingbet Plc – Half year results for the period ended 31 January /02/2012

Financial review 29/02/ Sportingbet Plc – Half year results for the period ended 31 January H £m H £m Amounts wagered1,266.21,069.2 Total revenue Costs(93.5)(88.3) Operating profit* Share option charge(0.3)(0.5) Amortisation(0.9) Exceptional items(24.0)- Turkey profit from disposal2.6- Net finance (cost) / income(2.0)1.4 Tax(3.1)1.7 Profit for the period(10.3)17.9 Fully diluted EPS*2.2p3.7p Income Statement * Before share option charge, exceptional items and amortisation of other intangible assets

Financial review 29/02/ £m £m H1 2010/ Turkey disposal (9.7) Spanish and Greek taxes (7.9) Centrebet acquisition 4.7 Centrebet synergies2.7 Australia trading 5.1 European trading (5.3) Cost reductions 5.6 Share of Turkey2.6 H1 2011/ Sportingbet Plc – Half year results for the period ended 31 January 2012 Operating profit reconciliation

Financial review 29/02/ Balance sheet * Includes client liabilities of £30.2m (2010/11 : £21.1m) 31 January 2012 £m 31 January 2011 £m Non-current assets Goodwill Tangible and intangible assets Working capital Trade and other receivables Cash and cash equivalents Derivative asset0.5- Other payables*(88.5)(51.0) Liabilities Interest bearing loans and borrowings (53.7)(11.6) Derivative liability-(0.1) Equity Share capital / share premium Retained earnings Sportingbet Plc – Half year results for the period ended 31 January 2012

Financial review 29/02/ H1 cash flow £m Gross cash as at 1 August EBITDA25.2 Working capital(7.9) 17.3 Acquisitions / Centrebet(99.6) Capex(10.8) Tax(1.9) DOJ payment(7.5) Dividend(7.3) Convertible loan interest(2.3) Exceptional cost(4.9) Net cashflow(117.0) Gross cash as at 31 January Finance leases(2.7) Bank loan(4.0) Customer liabilities(30.2) (12.2) GST claim Net cash as at 31 January Sportingbet Plc – Half year results for the period ended 31 January 2012

Underlying strategy remains unchanged Focus on sport Industry leading breadth of product offering Something to bet on every minute of every hour of every day Achieve consistently above average margin whilst maintaining price competitiveness Supported by Comprehensive supplemental revenue streams of poker, casino and games Tailored offer branded for local markets Goal of moving to a fully regulated offer 8 8 Operational review Sportingbet Plc – Half year results for the period ended 31 January /02/2012

9 Sportingbet Plc – Half year results for the period ended 31 January Operational review Geographical diversification spreads regulatory and economic risk Australia NGR up 127% due to strong growth in online / acquisition of Centrebet Greece amounts wagered down 22% due to economic issues NGR down 41% with poker and casino particularly hard hit Spain amounts wagered down 11% and NGR down 28% Emerging markets NGR up 23% Aus 39.9 (17.19%) Turkey 12.1% (23.6%) Greece 8.7% (15%) Spain 9.4% (13.4) UK 3.4% (4.5%) Germany 4.4% (4.5%) Emerging Markets 4.8% (3.9%) Poland 3.2% (3.4%) Group geographical breakdown (post-tax gaming revenue)

10 Highlights Casino & games 19% (2010: 21%) Sports 75% (2010: 71%) Poker 5.9% (2010: 7.6%) Soccer 37% Aus horse racing 40% Mixed sport multiples 2.7% Basketball 2.7% Tennis 2.9% Horse racing 0.6% Other 14% Sports betting continues to drive the business with sports NGR up 9% Casino/games NGR down 8% as affected by economic conditions in key markets Poker NGR down 34% Group product breakdown Sportingbet Plc – Half year results for the period ended 31 January /02/2012

11 Sportingbet Plc – Half year results for the period ended 31 January Europe - sports H1 2012H /- Sports actives 287,009319,213-10% Average bet size£12.21£ % Bets per customer % Yield per sports actives £148£197-25% Operational review (GGR before betting taxes) Q2 impacted by disposal of Turkey, recession and lower margin than last year 29/02/2012

Operational review Source: Gambling Data In-Play Tracker Winter 2012; Sample data captured snapshots between Sat 26 th – Fri 9 th Dec 2011 Number of In:play Events vs. Avg. Markets Per Event Sportingbet provides customers with a strong balance between the breadth of event coverage and a variety of markets to bet on in an individual event Avg. Markets per Event Number of Events William Hill Unibet Sportingbet Paddy Power Ladbrokes Bwin Sportingbet Plc – Half year results for the period ended 31 January 2012

New in:play First phase now live in the UK Other major domains live in March Better showcases huge variety of betting opportunities Greater customer personalisation improves engagement Not built in Flash technology, allowing enhancements to be viewed on tablets and desktop devices In-house development rather than third-party buy 29/02/2012 Sportingbet Plc – Half year results for the period ended 31 January 2012

New in:play 29/02/2012 Sportingbet Plc – Half year results for the period ended 31 January 2012

In:play tutorial 29/02/2012

16 Sportingbet Plc – Half year results for the period ended 31 January Australia (Sportingbet) (pre-tax gaming revenues) H H /- Internet bets16.3m12.8m+27% Telephone bets0.6m0.8m-13 Sports actives70,93071,103- Amounts wagered on the internet up 33% at constant currency Amounts wagered on the telephone down 10% at constant currency Significant brand exposure in Australian market through offline marketing Operational review 29/02/2012

17 Sportingbet Plc – Half year results for the period ended 31 January Australia (Total) (pre-tax gaming revenues) H H /- Internet bets21.7m12.8m+70% Telephone bets0.8m +7% Sports actives146,51871, % Operational review 29/02/2012

Acquisition of Centrebet completed 31 August 2011 Senior management team appointed and operational (Sept ‘11) IT Platform decided upon (Sept ‘11) All operations (except IT platform) fully integrated (Jan ‘12) Combined business in new single Sydney office (May ‘12) Single IT platform (May/June ‘12) Integration complete (July ‘12) Integration ahead of plan at this stage No material issues 18 Sportingbet Plc – Half year results for the period ended 31 January Australia 29/02/2012

Mobile: % of turnover 29/02/ Sep ‘11Jan ‘12 Sportingbet Australia 13%20% Centrebet 5%13% UK 11%15% Spain 9%13% Sportingbet Plc – Half year results for the period ended 31 January 2012

We welcome regulated markets Continuity of future revenue Consumer protection Growth in overall size of market Stable payment processing Group will apply for a licence where Market is economically viable Regulatory environment is stable Equitable tax system Severe penalties for non-compliance For Internal purposes only. This is confidential information and is property of Sportingbet Plc. 20 Regulatory update 29/02/2012

Greece Opted into tax regime Spain Applied for license Denmark Awarded license Italy Awarded license 21 Sportingbet Plc – Half year results for the period ended 31 January Current regulation 29/02/2012

Long-term growth prospects of industry are good Demographics Broadband penetration Confidence in transacting Sport’s ever increasing global popularity Geographic expansion continuing Mobile route to market promising Move to regulation promising and beneficial in the long term Solid start to Q3 22 Sportingbet Plc – Half year results for the period ended 31 January Summary and outlook 29/02/2012

Q&A Analyst presentation 29 February 2012

24 Sportingbet Plc – Half year results for the period ended 31 January Appendix 29/02/2012

25.Sportingbet Plc – Half year results for the period ended 31 January Net gaming revenue H H1 2011% change £m Europe Sports (8.7% vs 9.9%) % Casino & games % Poker % % Australia Sports (63.5% vs 5.2%) % Gaming revenues (post gaming taxes) % Customer bonus adjustment(10.5)(10.9)+4% Net gaming revenue % 29/02/2012

26.Sportingbet Plc – Half year results for the period ended 31 January Australia KPI’s /- Sports actives146,51871, % Internet (incorporating Mobile results) Sports bets21.7m12.8m+70% Sports bets / active % Sports bet sizeA$37A$26+43% Sports margin (post tax) %7.6%7.1%+7% Telephone Sports bets0.8m +7% Sports bets / active % Sports bet sizeA$455A$453+1% Sports margin (post tax) %3.1%3.2%-4% 29/02/2012

27 Sportingbet Plc – Half year results for the period ended 31 January Europe KPI’s H /- Sports actives287,009319,213-10% Sports bets40.0m42.2m-5% Sports bets / active % Sports bet size£12.21£ % Sports margin %8.7%9.9%-12% Yield per sports active£148.08£ % Casino and games bets314.4m316.7m-1% Casino and games bet size£2.43£2.39+2% Casino margin %2.9%3.3%-10% Poker – average daily rake£38.7k£48.7k-20% 29/02/2012

Financial review 29/02/ Costs * Before share option charge, exceptional items and amortisation of other intangible assets H £m % of marginH £m % of margin Marketing reported customer bonuses Payment processing costs Product commissions Employees Depreciation Other admin Operating profit margin Sportingbet Plc – Half year results for the period ended 31 January 2012

Financial review 29/02/ £m H operating profit19.6 Europe sports Volume(15.5) Margin (10.4% vs 9.9%)2.7(12.8) Australia sports Volume28.7 Margin (7.7% vs 6.5%) Betting taxes(12.9) Casino and gaming effect- Poker effect(1.9) Increase in costs*(4.6) H operating profit17.4 Operating profit reconciliation Sportingbet Plc – Half year results for the period ended 31 January 2012 * Before share option charge, exceptional items and amortisation of other intangible assets

30. Disclaimer These slides and this presentation are provided to you for information only. These slides and this presentation do not constitute, or form part of, any invitation or offer to any person to subscribe for, otherwise acquire, or dispose of any shares in Sportingbet Plc (the “Company”). These slides and this presentation do not constitute a recommendation regarding the shares of the Company. Recipients of these slides and this presentation should conduct their own investigation, evaluation and analysis of the business, data and property described therein. Certain statements within this presentation constitute forward looking statements. Such forward looking statements are subject to risks and other factors, which may not be in the Company’s control, which may cause the actual events, results, achievements or performance expressed or implied by such forward looking statements to differ. Such risks and other factors include, but are not limited to, general economic and business conditions, changes in governmental laws and regulations or practices, currency fluctuations, competition, changes in plans and other risks. There can be no assurance that the results and events contemplated by the forward looking statements contained in this presentation will, in fact, occur and no representation is made in this respect. These forward-looking statements represent honestly held views of the Company only as at the date of delivery of this presentation. The Company is not under any obligation to release publicly any revisions to these forward looking statements to reflect events, circumstances and unanticipated events occurring after the date of this presentation except as required by law or by regulatory authority (including pursuant to the UK Listing Rules and the Disclosure Rules and Transparency Rules of the Financial Services Authority). No statement in this presentation in intended as a profit forecast or a profit estimate and no statement in this presentation should be interpreted to mean that earnings per share for the current or future financial years will match or exceed historical earnings per share. The distribution of this presentation or any information contained in it may be restricted by the laws of certain jurisdictions. Persons into whose possession this presentation comes should inform themselves about and observe any such restrictions. Failure to do so may constitute a violation of the laws of any such jurisdiction. By accepting these slides and/or attending this presentation, you agree to be bound by the provisions and the limitations set out above. All financial information and KPIs in this presentation are unaudited. Sportingbet Plc – Half year results for the period ended 31 January /02/2012

Sportingbet Plc – Half year results for the period ended 31 January The End