Blogs RSS Podcasting. Blogs 9 Million blogs on every topic 40,000 new blogs every day If 99.9% are crap, we still have 40 good, new ones every day FarmPolicy.com;

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Presentation transcript:

Blogs RSS Podcasting

Blogs 9 Million blogs on every topic 40,000 new blogs every day If 99.9% are crap, we still have 40 good, new ones every day FarmPolicy.com; AgriMarketing Pros; Collin Peterson’s House Ag Committee blog

#4 of 37,700 “Google Juice”

Really Simple Syndication

News readers & aggregators My Yahoo! newsgator Feed Demon

Whatever Whenever Wherever

22 millions Americans own iPods or mp3 players Pew Internet and American Life Project More than one in four have downloaded podcasts

Why are businesses looking at blogging and podcasting? To control the conversation. 2.5% of all swine producers in U.S. produce more than 53% of hogs slaughtered each year. Can we talk to them directly?

The Internet: The network nobody/everybody owns

WiMax High speed, wireless Internet access with a range of 30 miles and data rates of 70 Mbps How fast is 70 Mbps? 500 ISDN lines; 60 T-1 lines; seven DVD-quality video signals to each user

“This year the combined advertising revenues of Google and Yahoo! will rival the combined prime-time ad revenues of America’s three big television networks, ABC, CBS and NBC.” – Advertising Age Show me the money!

What do we sell… and how do we sell it? :30’s and :60’s? Banner ads? Subscriptions? Content?

What business are we in? Trains or transportation? Radio or …?

Brownfield Webtrends